[August 28, 2014]

Parkbench: The Business of Hyperlocal Business

Humans are complex multicellular organisms with an ancestral history dating back over three billion years - connecting us to our fore fathers the single-celled organism. The colonial theory of multicellularisation suggests that the symbiosis of like organisms created the multicellular organism.

The colonial theory is universal in application and most recognized with the establishment of what we have come to know as community. A community is a social group with commonalities; most often being interests, values and geographical location.

The future of business is complete local integration while maintaining a globally unified, accepted and appreciated message, a brand that is so personal it transcends branding.

Driven by technological advances in mobile connectivity and marketing, micro-community targeting is the next logical and organic step in global business success. Advancements in marketing have historically lead organizations to identify niche markets and capitalize on common interests and ow the means of connection can directly reach geo-targeted residents.

Hyperlocal business, regionalization and granular segmentation is a natural trend that will only advance in intricacy as marketing automation, big data and advanced computation are permitting.

Online information and social platforms are the petri dish that unite, spawn and mutate culture in a recorded and quantifiable environment. The data for tomorrow is being recorded today on large and small, broad and niche social platforms around the world. The data provided from social web platforms will help businesses identify patterns and define cultural consistencies that will impact decisions on macro growth by developing a diverse collection of bounded, yet locally integrated micro entities.

A desire for control is human, a centralized nervous system is essential for success in business and it is only now that big businesses are able to connect to a peripheral nervous system enabling them to have unique extremities that serve the greater purpose in a calculated and distinct manner. Plugging into niche social networks for local reach is an extremely powerful tool in expediting prosperity through growth, understanding and local integration.

The Internet has established a global community and the global community is now being enriched by the connection, unification and strengthening of the local community.

Buy Local. Engage Local. Parkbench.com

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