|[August 28, 2014]
Parkbench: The Business of Hyperlocal Business
TORONTO --(Business Wire)--
Humans are complex multicellular organisms with an ancestral history
dating back over three billion years - connecting us to our fore fathers
the single-celled organism. The colonial theory of multicellularisation
suggests that the symbiosis of like organisms created the multicellular
The colonial theory is universal in application and most recognized with
the establishment of what we have come to know as community. A community
is a social group with commonalities; most often being interests, values
and geographical location.
The future of business is complete local integration while maintaining a
globally unified, accepted and appreciated message, a brand that is so
personal it transcends branding.
Driven by technological advances in mobile connectivity and marketing,
micro-community targeting is the next logical and organic step in global
business success. Advancements in marketing have historically lead
organizations to identify niche markets and capitalize on common
interests and ow the means of connection can directly reach
Hyperlocal business, regionalization and granular segmentation is a
natural trend that will only advance in intricacy as marketing
automation, big data and advanced computation are permitting.
Online information and social platforms are the petri dish that unite,
spawn and mutate culture in a recorded and quantifiable environment. The
data for tomorrow is being recorded today on large and small, broad and
niche social platforms around the world. The data provided from social
web platforms will help businesses identify patterns and define cultural
consistencies that will impact decisions on macro growth by developing a
diverse collection of bounded, yet locally integrated micro entities.
A desire for control is human, a centralized nervous system is essential
for success in business and it is only now that big businesses are able
to connect to a peripheral nervous system enabling them to have unique
extremities that serve the greater purpose in a calculated and distinct
manner. Plugging into niche social networks for local reach is an
extremely powerful tool in expediting prosperity through growth,
understanding and local integration.
The Internet has established a global community
and the global community is now being enriched by the connection,
unification and strengthening of the local community.
Buy Local. Engage Local. Parkbench.com
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