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Largest U.S. Online Distributor of Gutter Materials Capitalizes on Construction Boom with new e-commerce platform from Intershop
[August 26, 2014]

Largest U.S. Online Distributor of Gutter Materials Capitalizes on Construction Boom with new e-commerce platform from Intershop

SAN FRANCISCO --(Business Wire)--

Intershop, the leading independent technology vendor for omni-channel commerce solutions, today announced that its leading e-commerce platform, Intershop 7, has been selected by - a division of Rain Trade Corporation-the largest online-only US manufacturer and distributor of rain gutters, tools and accessories for high-end homes and building contractors. The deal, struck jointly with new North American partner Orchid Digital Solutions reflects a growing trend toward online sales in the building materials industry.

The construction industry is making a major comeback after the building bust of 2009. Gutter Supply's focus on quality, service and online sales is helping the fifty-year old specialty supplier capitalize on the building boom and expand offerings; but that growth has been stifled by a home-grown e-commerce platform that couldn't scale. Faced with a bulging product line including SKUs in a variety of metals, shapes, colors, sizes and configurations, their home-grown e-commerce platform could not keep up with product innovation and increasing market demand.

"Our current platform is difficult to update and does not give us an easy way to do promotions," said Mike Milliman, President of Gutter Supply. "We sell to businesses, contractors and discerning do-it-yourselfers. The Intershop platform will allow us to further grow by creatng distinct experiences for B2B and B2C customers," added Milliman.

Moving to the Intershop platform which can handle B2B, B2C, multi-channel, multi-touch point and multinational means that can scale and expand in any direction while maintaining their brand and improving the customer experience.

"We're seeing increased demand in the building materials segment," said Jochen Moll, CEO at Intershop. "This increased activity is from a combination of growth in commercial and residential construction combined with overall e-commerce growth in manufacturing and distribution segments," added Moll.

Orchid Digital Solutions, a consultancy specializing in B2B e-commerce, will provide with strategy, design, and implementation services and plan for a go live date by the end of the year. "We're pleased with Intershop's growth and expansion of its partner ecosystem here in the US," said Brian Carpizo, Managing Director, Orchid Digital. "They have a fantastic product well suited to companies with complex business processes and hybrid sales models like," added Carpizo.

To learn more about Intershop visit here.

About Intershop:

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISH2) is the leading independent provider of omni-channel commerce solutions. Intershop offers high-performance packaged software for internet sales, complemented by all necessary services including online marketing consulting. Intershop also acts as a business process outsourcing provider, covering all aspects of online retailing up to fulfillment. Around the globe more than 500 enterprise customers, including HP, BMW, Deutsche Telekom (News - Alert), and Mexx run Intershop solutions. Intershop is headquartered in Jena, Germany, and has offices in the United States, Europe, Australia, and China. More information about Intershop can be found online at

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

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