|[August 25, 2014]
Institute-funded SharpSpring Acquired by SMTP, Inc.
GAINESVILLE & BOCA RATON, Fla. --(Business Wire)--
Institute for the Commercialization of Public Research (the Institute)
announced today that SharpSpring,
providers of comprehensive sales and marketing management systems, has
been acquired by SMTP,
Inc. (NASDAQ:SMTP), a global provider of email delivery services.
SharpSpring, with technology developed at the University of Florida, was
funded through the Institute's Seed Capital Accelerator Program at the
end of 2012. It is the first company in the Institute's portfolio to
complete a successful exit event.
SharpSpring is a cloud-based marketing automation provider offering a
next-generation slution that rivals the industry's other platforms in
terms of features, functionality and performance. According to Rick
Carlson, SharpSpring president, "in less than a year, more than 200
marketing agencies have signed on as SharpSpring partners and have used
the platform to bring the benefits of marketing automation to their
clients. We want to thank the Institute for the confidence they had in
us early-on, and simply put, this merger would not have been possible
without their support."
"The Institute exists to support scalable young companies like
SharpSpring that are bringing innovative products to market and changing
the way people live, work and play," said Jamie Grooms, Institute Chief
Executive Officer. "We are delighted that they have joined forces with a
global market leader like SMTP, which will enable them to expand their
products and services, and look forward to their continued success."
About the Institute
Formed by the Florida Legislature in 2007, the Institute
for Commercialization of Public Research is a non-profit
organization that works collaboratively with the technology licensing
and commercialization offices of Florida's state universities and
private research institutions to leverage a $2B+ research base and form
investable companies that create clean jobs in new industries that are
driving the global economy. Over 100 new company projects have been
identified across the state, and in the Institute deploys both company
building and company funding programs to promising Florida companies.
Thirty-three companies have been funded since the program's inception.
provides easy-to-use, affordable marketing software for small-to-medium
businesses, enabling marketers to do far more with their resources than
ever before possible. Through analytics and automation designed
specifically for SMBs, SharpSpring empowers marketers to streamline the
lead generation and sales process and accelerate growth. In contrast to
solutions designed for large enterprises, SharpSpring's unique SMB
platform is designed to be used and managed by as little as one
marketing person with almost no learning curve or implementation time,
providing immediate return on investment through increased lead
generation and sales.
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