Connect Ads ties up with Shazam [Campaign Middle East]
(Campaign Middle East Via Acquire Media NewsEdge) Connect Ads, a leading digital media and technology solu- tions provider and a subsidiary of OTVentures, announced last week that it has entered into an exclusive partnership with Shazam, one of the world'smostpopularapps.
The Shazam app runs on any smartphone or tablet and automatically recognises music, media and ad spots playing on nearby TVs, videos or tablets. Fadi Antaki, CEO of OTVentures, a pioneering digital and technology solu- tions provider for both online and mobile platforms, said: "Consumers absolutely love Shazam and marketers and brand managers are passion- ate about its possibilities. We are proud to be able to offer Shazam in the region and we expect it to make a big push in connecting TV networks and advertisers with consumers on their 'second screens', their smartphones or tablets."
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