Vcus Firm Buys Into Ghana's Saya Mobile
(AllAfrica Via Acquire Media NewsEdge) KIRUSA, a leading mobile social media and value added service provider, has acquired Ghanaian owned mobile messaging company, Saya Mobile.
The deal would culminate in the New Jersey-based company take over the technology, intellectual property, and workforce of Saya, which will now be working on Kirusa's mobile application.
The financial details of the deal are yet to be disclosed but a statement issued quoted Inderpal Singh Mumick, CEO of Kirusa as saying Africa remained a top priority for the company.
"While there has been astonishing progress of the mobile industry, the biggest impact of mobile in Africa is yet to come. We believe there are advantages to building products specifically for this region and have made the strategic decision to acquire Saya in line with that thinking.
"Since its inception, Saya has focused on delivering compelling messaging applications that enhance the mobile user experience and are tailored to the mobile consumers in emerging markets, and more specifically, in Africa," said Mumick.
Founded in 2011, Saya has received wide exposure for its real-time '#Street Chat messaging application.
Based on highly scalable backend architecture, Saya's platform includes social network integration, location-based and group chat across multiple phone platforms including J2ME, Android and iOS.
"In launching Saya, we wanted to create a world class product but that was made by Africans, for Africans," said Robert Lamptey, CEO of Saya.
"Joining forces with Kirusa is a natural and exciting next step for our team. We remain focused on our goal of placing this technology into the hands of and empowering millions of mobile subscribers. We look forward to realizing this vision together with Kirusa," Lamptey added.
Saya's mobile messaging applications have catered for high-growth mobile markets worldwide.
Its application has brought cheap mobile messaging to people who do not have smartphones in emerging economies.
Saya Messenger is used in over 35 countries worldwide with Ghana, Nigeria, Kenya, India, and Indonesia being its biggest markets.
Saya Messenger cuts the cost of messaging for people in these markets by over a 1 000 times allowing the people that need cheap messaging to enjoy it.
Copyright CAJ News Agency. Distributed by AllAfrica Global Media (allAfrica.com).
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