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Mobilink extends collaboration with Teradata for enhanced customer experience
[August 20, 2014]

Mobilink extends collaboration with Teradata for enhanced customer experience


(National Herald Tribune (Pakistan) Via Acquire Media NewsEdge) Teradata (NYSE: TDC), the analytic data platforms, marketing applications, and services company, and Mobilink, the leading telecommunications provider in Pakistan, on Tuesday announced they are enhancing their nearly decade old partnership by enhancing sophisticated data analytics capabilities in Mobilink's existing IT infrastructure in order to accelerate the company's evolution as a customer focused, data-driven business.



Mobilink has been using Teradata Enterprise Data Warehouse technology and services since 2005. With this upgrade, Mobilink will enter a superior phase of advanced analytics to provide customer centric services to their users. The IT enhancements are part of Mobilink's strategy to continuously improve their technology for the benefit of their customers, especially in light of the rapidly expanding 3G telecommunications network in Pakistan. Mobilink believes in anticipating customer needs and innovating constantly to provide best customer experience.

Robust IT infrastructure plays a pivotal role in creating this experience and calls for unmatched data analytics capabilities, said Bilal Munir Sheikh Chief Commercial Officer with Mobilink. Extension in our collaboration with Teradata will help us continue to enhance our customers experience by deployment of faster analytics across departments and achieving more relevant insights into the rapidly changing customer needs.

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