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ProspX Helps Markel Boost Awareness of Diverse Insurance ProductsAUSTIN, Texas --(Business Wire)-- Today ProspX, Inc. announced Markel Corporation has joined its social business network as part of an overall marketing and branding initiative. Markel will leverage InsiderConnect™ to publish and share new product updates, news, and analysis across ProspX's growing broker network. ProspX has built a substantial and data-rich network of brokers with proprietary behavioral-driven information regarding their business mix, sales pipeline, and relevant product focus. The ProspX network today reaches a landscape of over 21,000 brokers across the top 275 independent brokerages. "ProspX's social business platform lets us promote our message, brand, and our products in a targeted and meaningful way," said Thomas K. Smith, chief marketing officer of Markel Corporation. "We can now initiate additional dialogue with producers and uncover new business opportunities using ProspX." ProspX InsiderConnect is a unique content delivery platform designed for the insurance industry to increase sales effectiveness and productivity. It delivers timely andrelevant insurance industry news and carrier specific content to brokers which allows them to stay informed and quickly match their client's needs with the most relevant products from carriers in the market. InsiderConnect provides carriers with unprecedented targeted access, visibility, and connectivity to those brokers that are most highly aligned with their business focus, leading to increased visibility, improved collaboration, and more quality submissions. "Carriers are the source of product expertise, innovation, and insights for insurance brokers and their clients," said Steve Gold, president and CEO of ProspX. "We are excited about partnering with Markel to help get their message in front of the right brokers at the right time to raise the awareness and differentiation of their specialty products in the marketplace. ProspX InsiderConnect enables insurance carriers to: • Discover new brokers with interests and clients that align with their product specialties • Receive analytics/insights that reveal new areas of opportunity • Gain real-time insights into a specific broker's focus and areas of expertise • Share product expertise and insights with a targeted audience of more than 21,000 brokers For more information about ProspX or InsiderConnect, please visit www.prospx.com. About Markel Corporation Markel Corporation is a diverse financial holding company serving a variety of niche markets. The Company's principal business markets and underwrites specialty insurance products. In each of the Company's businesses, it seeks to provide quality products and excellent customer service so that it can be a market leader. The financial goals of the Company are to earn consistent underwriting and operating profits and superior investment returns to build shareholder value. For more information, please visit Markel Corporation on the web at www.markelcorp.com. About ProspX ProspX, Inc. is the social business platform for managing the complex, multi-party sales process of the $500 billion commercial insurance industry. Built for the commercial insurance industry by insurance pros, the ProspX platform gives brokers quick and easy access to critical content and business intelligence relevant to the business they are working on, while allowing carriers the ability to elevate their message and brand for increased visibility at the initial point of an opportunity. For more information, please visit us at www.prospx.com, follow us on Twitter (News - Alert) at www.twitter.com/prospx and like us on Facebook (News - Alert) at www.facebook.com/prospx. |
