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Sony Debuts Ultra-Compact a5100 Interchangeable Lens Camera with Impressive Autofocus(Cision Via Acquire Media NewsEdge) New Mirrorless Camera Features Remarkable AF speed and tracking, 24 MP APS-C Size Sensor, BIONZ X™ Processor and more TORONTO, August 18, 2014 – Sony of Canada Ltd. has introduced the stylish new a5100 camera, a new model packing pro-quality AF performance and image quality into a portable, lightweight package. The speedy new camera (model ILCE-5100) features the same Fast Hybrid AF system as the acclaimed a6000 model, which allows it to acquire focus in as little as 0.07 seconds1. It also shares the a6000’s image sensor – a 24.3 MP APS-C Exmor™ CMOS sensor – and powerful BIONZ X processor. This impressive combination of hardware ensures that the camera can capture still images and full HD videos in sharp focus with incredible detail. Unique to the new a5100 is its extremely compact design, placing it among the smallest and lightest interchangeable lens cameras in market today. “Sony continues to innovate in the mirrorless camera space, offering products that are not only smaller and lighter than competitive DSLRs, but that consistently outperform them,” said Todd Toyoda , director of Digital Imaging at Sony of Canada Ltd. “The new a5100 is a primary example, offering world-class AF speed and performance in a palm-sized body at a great price. It’s powerful enough to satisfy the most experienced DSLR shooters, yet not too intimidating for the casual weekend photographer.” Fast Hybrid AF system Borrowing from the award-winning a6000, the compelling Fast Hybrid AF system on the new a5100 camera features focal plane phase-detection AF points with an extremely wide autofocus coverage area (179 focal points) that is teamed with high-precision contrast-detection AF. This potent combination allows the camera to accurately track and respond to a subject moving through nearly the entire frame, whether shooting still images or full HD videos. Additionally, the a5100 camera has an extremely responsive touch screen which works with the AF system to enable Touch Focus, allowing shooters to focus by simply touching the intended subject on any area of the LCD screen – even if it’s at the far edges. The new a5100 model also comes equipped with Eye AF and Lock-on AF functions that debuted in the a7/ a7R, a Flexible Spot AF area function, and AF-A mode (automatic switching between AF-C and AF-S) that is also offered in the a6000. HD Video Performance The versatile a5100 supports full HD video shooting in AVCHD as well as the XAVC S2 codec, which records video at a high data rate of 50 Mbps with advanced compression for impressive video quality. XAVC S paired with the advanced focusing system of the a5100 makes for a compelling HD video shooting solution that only a select number of cameras in market today – mirrorless or DSLR – can offer. Additionally, with the power of the BIONZ X processor, the camera is able to read, process and output data from all of the sensor’s pixels during video recording, ensuring that it produces the highest quality video possible by eliminating aliasing, moiré and false color artifacts. The new camera also features dual video recording, allowing it to simultaneously record two files – one in Full HD (AVCHD or XAVC S) and the other in lower resolution MP4 format – to a single installed SD card2. This gives videographers a high-quality file for viewing on large screens or working on in post-processing, as well as a smaller, lower data-rate version that is ideal for uploading and sharing. Design, Controls, Wi-Fi® and New Accessories The compact new mirrorless camera features a high resolution 921k dot WhiteMagic™ LCD screen that can tilt a full 180 degrees upright, ideal for self-portraits. On top of the camera body, there’s a zoom lever for convenient one-handed camera operation and a handy pop-up flash for tough lighting conditions. The a5100 camera has built-in Wi-Fi, giving consumers one-touch connection with Xperia® or NFC-compatible Android™ smartphones or tablets for instant image transfer and sharing. A single touch also activates Smart Remote Control, giving users a live image preview through their compatible smartphone or tablet, and allowing them to use the smart device to release the camera’s shutter. For devices without NFC one-touch capabilities, users can wirelessly transfer images and videos and activate Smart Remote Control through Sony’s free PlayMemories Mobile™ application, available for the iOS and Android platforms. The camera is also compatible with downloadable Sony PlayMemories Camera Apps, adding a range of exciting and creative capabilities. Currently there are a total of 10 different applications available with several others to be released this spring. Learn more at www.sony.net/pmca (https://www.playmemoriescameraapps.com/portal/). A new accessory that is compatible with the a5100 camera includes the easy-to-carry RM-SPR1 remote. Pricing and Availability The Sony a5100 compact interchangeable lens camera will be available in September 2014 in black and white in a kit with a compact, versatile 16 -50mm motorized zoom lens (model SELP1650) for about $729.99. The new camera and all compatible lenses and accessories will be available at Sony retail stores (http://store.sony.ca/) and other authorized dealers nationwide. Sony a Lenses Assortment The a5100 camera is compatible with Sony’s ever-growing assortment of E -mount interchangeable lenses, and uses the same Sony E-mount as the acclaimed a6000, a7, a7R and a7S models, as well as all the previous a ‘NEX’ cameras. All Sony ‘FE’ and ‘E’ lenses are compatible with all E -mount cameras. Outlined below, the E-mount family now includes 20 different models with several premium models from ZEISS® and Sony’s G Series Lenses: · E 16mm F2.8 · E 20mm F2.8 · E 35mm F1.8 OSS · E 50mm F1.8 OSS · E 30mm F3.5 Macro · E 24mm F1.8 ZEISS · E 10-18mm F4 OSS · E PZ 16-50mm F3.5 – F5.6 OSS · E 18-55mm F3.5 – F5.6 OSS · E 18-200mm F3.5 – F6.3 OSS · E 18-200mm F3.5 – F6.3 OSS LE · E PZ 18-200mm F3.5 – F5.6 OSS · E 55-210mm F4.5 – F6.3 OSS · E PZ 18-105mm F4 G OSS · E 16-70mm F4 ZEISS OSS · FE 28-70mm F3.5 – 5.6 OSS · FE 35mm F2.8 ZEISS · FE 55mm F1.8 ZEISS · FE 24-70mm F4 ZEISS OSS · FE 70-200mm F4 G OSS Please follow @sony_canada on twitter for the latest a camera news. -30- Notes to Editors: 1. Measured in July 2014 using CIPA internal measurement method with E PZ 16-50mm F3.5-5.6 OSS lens mounted and Pre-AF off 2. An SDXC memory card with a Class 10 or higher speed rating is required for XAVC S recording. Maricel Dicion NATIONAL Public Relations (On behalf of Sony Canada) 416-848-1446 [email protected] Robin Powell VP MarComm Sony of Canada Ltd. 416-495-3701 [email protected] ([email protected]) About Sony of Canada Ltd. Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in audio, video, communications and information technology products for the consumer and professional markets. Sony’s market-leading connected devices include BRAVIA® 4K televisions, Sony Mobile Smartphones and Tablets, Digital SLR cameras, Action-Cam and Handycam® Camcorders along with many other innovative products that deliver a true entertainment experience. Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, PlayStation gaming and online businesses; the Sony Entertainment Network (SEN) offers the ultimate destination to watch, listen, play and connect across Sony devices through one convenient account. Sony is an innovator in high-definition and 4K professional broadcast and video equipment, highlighted by the XDCAM® HD and CineAlta™ lines of cameras and camcorders, and SXRD™ and Laser light source LCD digital projectors. Sony also offers a full line of professional products for Audio, Medical, Security and Visual Imaging applications. With headquarters in Toronto, sales offices in Vancouver and Montreal and a Whitby, Ontario distribution centre, Sony Canada employees support a network of more than 500 dealers and a number of Sony retail locations across Canada. Sony Canada is devoted to the betterment of children, the environment, and the community. Through the Sony Canada Charitable Foundation (SCCF), Sony Canada aims to maximize its support of charitable and philanthropic organizations, including Make-A-Wish® Canada, the United Way of Canada and Earth Day Canada. This information was brought to you by Cision http://news.cision.comhttp://news.cision.com/sony-canada/r/sony-debuts-ultra-compact-a5100-interchangeable-lens-camera-with-impressive-autofocus,c9629483The following files are available for download:http://news.cision.com/sony-canada/i/a5100-lifestyle-wmen-expfeb2016-dsc00188c-1200,c1531936 A5100 LifeStyle wMen ExpFeb2016 DSC00188c-1200 (c) 2014 Cision. All Rights Reserved. |