|[August 18, 2014]
SugarCRM Honored for CRM Excellence and Innovation By CRM Magazine
CUPERTINO, Calif. --(Business Wire)--
Inc., the company that enables businesses to create extraordinary
customer relationships with the most innovative and affordable CRM
solution in the market, today announced it continues to gain industry
recognition for its Sugar product portfolio-this time with industry
awards from CRM Magazine, part of DestinationCRM.com. SugarCRM (News - Alert) amassed
top recognition across five categories of the 2014 CRM Market Awards,
including its customer Redglaze Group, who was honored with the
acclaimed 2014 CRM Elite award for its use of Sugar and impressive ROI
across the entire organization.
Awarded by the editors of CRM Magazine, the five
DestinationCRM.com honors highlight overall excellence and innovation in
CRM. For the 2014 Market Awards, judges evaluated nominees based on
company direction, depth of product functionality, customer satisfaction
and cost. SugarCRM was named a "Leader" in three categories -
"Enterprise CRM Suite," "Midmarket CRM Suite" and "Small Business CRM
Suite" - as well as the "One to Watch" in the "Sales Force Automation"
The 2014 CRM Elite title was given to four companies that made wise CRM
solution choices to achieve measurable results. Architectural and
engineering group Redglaze Group made the cut, with its Sugar
deployment. A diverse organization, Redglaze Group has many disparate
types of data, and its former CRM solution simply couldn't scale with
the business. The company sought an advanced CRM platform that could
deliver value to many individuals throughout the organization. After
implementing Sugar, Redglaze derived a 30 percnt increase in workload
efficiency and a 60 percent decrease in server space use. Improvements
on the back-end were not the only benefits; Redglaze also saw
significantly streamlined sales and marketing efforts. By June 2014, the
company reported a near 75 percent adoption rate across the entire
company - a testament to SugarCRM's innovative and highly flexible
In the "Open-Source (News - Alert) CRM" category, SugarCRM took the coveted "Winner"
title, indicating the highest overall score compared with its peers.
SugarCRM has, in fact, been the industry leader every year that the
open-source category has been included. According to Brent Leary,
cofounder and partner of CRM Essentials and one of the many analysts and
experts consulted in the DestinationCRM.com awards, "Even though
SugarCRM has moved beyond being viewed solely as open-source CRM to
being a leader in the industry in general, they are still the measuring
stick if you want an open-source solution."
"The CRM Market awards reflect the ongoing global success we've achieved
bringing innovation and value to the CRM market, and it's especially
exciting to see our customers, like Redglaze Group, continue to
transform their business with Sugar," said Jennifer Stagnaro, SugarCRM
CMO. "We are honored to receive this product recognition, which
reinforces our commitment to helping customers create extraordinary
customer relationships throughout their entire customer lifecycle."
A complete listing of 2014 CRM Market Awards winners can be found online.
The 2014 awards are listed here.
enables businesses to create extraordinary customer relationships with
the most innovative and affordable customer relationship management
(CRM) solution on the market. By placing the individual at the center of
its solution, SugarCRM is putting the "i" in CRM and empowering people
at all levels of an organization to better understand and engage with
customers. Based in Silicon Valley, SugarCRM is backed by Goldman Sachs,
Draper Fisher Jurvetson, NEA, and Walden International. More than 1.5M
individuals in 120 countries rely on SugarCRM. To learn more visit SugarCRM
or follow @SugarCRM.
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