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AutoTrader.com Taps Jared Rowe as President [Travel & Leisure Close - Up](Travel & Leisure Close - Up Via Acquire Media NewsEdge) Jared Rowe has been appointed president of AutoTrader.com. The company reported that Rowe succeeds Alan Smith, who is leaving AutoTrader to pursue personal interests. According to a release from the company, Rowe previously served for two and a half years as president of Kelley Blue Book, the only vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry. While at the helm of Kelley Blue Book, Rowe led the business to deliver innovative solutions for both consumers and advertisers. Before joining Kelley Blue Book, Rowe served as vice president, product management for AutoTrader.com. Prior to that he worked at FordDirect, where he was a founding member of the leadership team. Earlier in his career, he held management positions at Toyota and Autobytel, an automotive media and marketing services company. Succeeding Rowe is Steve Lind, who has been named president of Kelley Blue Book. Lind will oversee all aspects of the brand and business. Lind previously served as Kelley Blue Book's vice president of operations. He is a veteran of the automotive industry, having worked for Autobytel, Nissan and LeadPoint before joining Kelley Blue Book in 2012. Lind helped launch new marketing programs at Kelley Blue Book and is credited with driving the growth of Kelley Blue Book brand awareness exponentially. Under Lind's leadership, the business delivered double-digit audience growth and has seen unaided awareness rise significantly. "We have two dynamic and talented leaders in Jared Rowe and Steve Lind who will deliver for our customers, engage their teams and drive us into a successful future in the automotive space," said Jim Franchi, president, media. "I want to thank Alan Smith for his leadership and wish him every success in the future." AutoTrader.com is a resource for car shoppers and sellers. Kelley Blue Book is a vehicle valuation and information source for consumers and the automotive industry. More information and complete details: www.autotrader.com www.kbb.com ((Comments on this story may be sent to [email protected])) (c) 2014 ProQuest Information and Learning Company; All Rights Reserved. |