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Acxiom Inks Global Agreement with ACE Group to Power Up Database Marketing CampaignsLITTLE ROCK, Ark. --(Business Wire)-- Acxiom (News - Alert)® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, today announced that it has signed a global, multi-year contract with Zurich-based global insurer, ACE Group, to support their marketing capabilities with a new Database Marketing solution that will provide the flexibility, scale and security needed to address the company's ever-evolving client needs. The Acxiom solution selected by ACE enhances data and customer characteristics without having to use or store Personally Identifiable Information (PII) in the process. Acxiom's Safe Haven capability removes PII and replaces it using anonymized storage of contact history to support expanded analytics in a privacy-compliant way. This unique approach to "data hashing," along with decades of leadership and best practices in data security and compliance around the globe, have established Acxiom as the data industry leader, particularly among the world's largest financial services providers. "We want ACE to be the proven and trusted partner of choice for our many clients around the world," said Ed Levin, Division President, International Accident & Health, ACE Overseas General. "As such, investing in our marketing and data sharing capabilities, icluding best-in-class practices around customer data security and privacy, is central to advancing our business." "ACE has an amazing track record for developing highly strategic campaigns for their clients around the globe," said Phil Lore, Group Vice President, Financial Services, Acxiom. "We are thrilled ACE has selected Acxiom to help build upon their success. I am certain that integrating our world class data, database management and analytics into ACE's offerings will further expand their value proposition and drive unprecedented results." The global agreement between ACE and Acxiom covers several countries, with initial developments planned in Brazil, Italy, Mexico, Thailand, and Turkey. About Acxiom Acxiom is an enterprise data, analytics and software-as-a-service Company that uniquely fuses trust, experience and scale to fuel data-driven results. For over 40 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. Utilizing a channel and media neutral approach, we leverage cutting-edge, data-oriented products and services to maximize customer value. Every week, Acxiom powers more than a trillion transactions that enable better living for people and better results for our clients. For more information about Acxiom, visit www.acxiom.com. About ACE ACE Group is one of the world's largest multiline property and casualty insurers. With operations in 54 countries, ACE provides commercial and personal property and casualty insurance, personal accident supplemental health insurance, reinsurance, and life insurance to a diverse group of clients. ACE Limited, the parent company of ACE Group, is listed on the New York Stock Exchange (NYSE: ACE) and is a component of the S&P 500 index. Additional information can be found at www.acegroup.com. |
