|[July 31, 2014]
Southern California Water Committee & Clear Channel Outdoor Launch Drought Awareness & Water Conservation Campaign
LOS ANGELES --(Business Wire)--
Southern California Water Committee (SCWC) and Clear Channel (News - Alert) Outdoor
(CCO) were joined by state and regional water leaders today as they
announced a partnership to encourage Californians to save water during
the ongoing drought. SCWC and CCO launched an advertising campaign
featuring a water-saving character, @Lawn_Dude, who will be gracing
digital billboards across Southern California and sharing conservation
tips with an integrated social media campaign. CCO donated space on 25
digital billboards throughout the Southland to help @Lawn_Dude get this
important message across.
"Some Californians haven't been taking this drought seriously, so I'm
here to make sure people take steps to save water," said @Lawn_Dude,
the newest spokesperson for conservation during California's drought.
"I'd be the first to admit that I love using lots of water, but I'm
cutting back on my drinking because, take it from me, nobody likes a
Governor Jerry Brown announced a drought emergency earlier this year and
conditions have yet to improve. The State Water Resources Control Board
enacted mandatory water conservation measures this week that impact all
Californians, banning excessive watering, hosing of sidewalks and
driveways, washing cars without a turnoff valve, and using fountains
without recycled water.
"During this time of unprecedented drought, we appreciate creative
partnerships, like the one announced today, that utilize interesting and
unique ways to spread the word about the importance of conserving
water," said State Water Resources Control Board Vice Chair Fran
Spivy-Weber. "Lawn Dude's presence on digital billboards is going to
be a great way to engage people and share water saving tips."
The digital billboard campaign partnership was announced at a press
conference that brought together various water leaders to discuss the
new regulations and the increasing need for informational campaigns to
help Californians conserve, specifically reducing outdoor water use.
"It is important that each and every Californian do their part to save
water and limit outdoor watering," said Los Angeles City
Councilmember Felipe Fuentes, Chair of the Energy & Environment Committee.
"We've made great progress over the years here in Southern California
and Los Angeles, but there is much more to be done. I applaud Clear
Channel Outdoor and Southern California Water Committee for
collaborating on this important education effort during this historic
"We appreciate the generous donation of digital billboard space from
Clear Channel Outdoor to help get the word out about the importance of
reducing outdoor water use," said Charles Wilson, chairman of the
SCWC Board of Trustees. "Our partnership hs allowed us to utilize
this powerful platform to educate the public and will help move the dial
on conservation efforts throughout Southern California."
CCO regularly donates space on its digital and traditional signs in
Southern California and throughout the nation to display public safety
and public awareness messages.
"As the statewide drought persists, it's become increasingly important
that Californians get serious about conservation and Clear Channel
Outdoor is proud to be a part of this effort to encourage folks to
listen up and reduce their personal water use," said Layne Lawson,
director of public affairs for Clear Channel Outdoor. "Everyone
needs to make sure that conservation becomes a way of life, and we're
pleased to do our part in spreading that message via our digital signs
in Southern California."
The unique ability of digital signs to reach a wide audience while
displaying messages in real-time allows them to act as valuable
resources for non-profit organizations, public safety agencies, law
enforcement and a variety of others who need to effectively relay
messages to the public.
"The Southern California Water Committee and Clear Channel are stepping
up to spread the word about conservation with an emphasis on cutting
back on outdoor water use during this hottest time of the year," said Jeffrey
Kightlinger, general manager of the Metropolitan Water District of
Southern California. "This is an unprecedented drought that requires
extraordinary efforts from all Californians."
The @Lawn_Dude ads will appear on digital billboards across Southern
California throughout the summer. Southern Californians are encouraged
to interact with @Lawn_Dude on Twitter (News - Alert) and share billboard sightings and
personal water saving practices.
For more information on SCWC, please visit www.socalwater.org.
For additional consumer tips on conservation, visit Save
Our Water. For more information about the State Water Board's
emergency regulations, please review the fact sheet here.
About Southern California Water Committee
Established in 1984, the Southern California Water Committee is a
nonprofit, nonpartisan, public education partnership dedicated to
informing Southern Californians about our water needs and our state's
water resources. Spanning Los Angeles, Orange (News - Alert), San Diego, San
Bernardino, Imperial, Riverside, Ventura and Kern counties, the SCWC's
members include representatives from business, government, agriculture,
water agencies, labor and the general public. Visit us at www.socalwater.org
and find us on Facebook (News - Alert).
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE:CCO) is one of the world's
largest outdoor advertising companies, with more than 675,000 displays
in over 40 countries across five continents, including 47 of the 50
largest markets in the United States. Clear Channel Outdoor Holdings
offers many types of displays across its global platform to meet the
advertising needs of its customers. This includes a growing digital
platform that now offers over 1,000 digital billboards across 39 U.S.
markets. Clear Channel Outdoor Holdings' International segment operates
in nearly 30 countries across Asia, Australia, Europe and Latin America
in a wide variety of formats. More information is available at www.clearchanneloutdoor.com
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140731006346/en/
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