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Orchestro Sees Continued Growth in Demand Analytics; Expands Executive TeamMCLEAN, Va. --(Business Wire)-- Orchestro Inc., the market leader in demand analytics and orchestration, today announced continued positive trends on their business and expanded its executive management team. Orchestro's customers recognize the importance of leveraging retailer, syndicated, and supply chain data to drive actionable demand intelligence. Orchestro's clients leverage the company's powerful analytics software built on an enterprise-class demand signal repository (DSR) to increase on-shelf availability, run more impactful promotions and invest in the right category expansions. "The analytic capabilities of demand signal repositories (DSRs) can provide a framework from which to drive the operations of a consumer goods business, and to drive a wide spectrum of planning and information systems," stated Gartner (News - Alert) analyst Steve Steutermann in a recent report (Gartner, Hype Cycle for Consumer Goods, 2014, Don Scheibenreif, Dale Hagemeyer, 21 July 2014), "They can also be a critical tool to identify new sales opportunities, manage stock more effectively, drive agile responses, provide a basis for business forecasting and planning, and link suppliers to downstream data." Market traction and highlights for the first half of 2014 include:
Follow Podium, the Orchestro blog and our Twitter for more news about Orchestro. About Orchestro Orchestro's cloud-native software powers demand execution for over 110 global brands across major consumer product categories. Our adaptive analytics engine, Maestro™, makes sense of tens of thousands of real-time data feeds daily, across point-of-sale (POS), consumer sentiment, weather, and operational data - delivering actionable insights into shopper trends. Our clients orchestrate demand across product categories, promotions, retailers, and channels. Visit www.orchestro.com for more information.
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