[July 22, 2014]

Actuate's Peter Hoopes to Discuss Increasing Telecommunications' Customer Loyalty with Big Data Analytics in Complimentary Webinar on July 29th

Actuate Corporation (NASDAQ: BIRT), The BIRT Company™ and the leader in personalized analytics and insights, today announced its July 29^th webinar, "Building Customer Loyalty for Telcos with Big Data Analytics." This complimentary webinar features Peter Hoopes, Vice President and General Manager of Actuate's (News - Alert) BIRT Analytics Division.

The webinar will cover:

• How to forecast churn and increase customer loyalty and value using predictive analytics
• How to identify and execute effective acquisition and retention campaigns that match customers with the products that best fit their needs
• How to use customer segmentation to accurately target products and services
• How to immediately identify cross-sell and up-sell opportunities
• How BIRT Analytics™ can integrate and process large amounts of data from virtually any source, enabling organizations to gain a comprehensive view of individual and group customer buying patterns

Mark Gamble, Director of Technical Marketing at Actuate, will conclude the webinar with a live demonstration of BIRT Analytics, Actuate's easy-to-use, Big Data predictive analytics tool for business users. Business analysts use this software to derive valuable customer insights tha drive competitive advantage.

Webinar information

Title: "Building Customer Loyalty for Telcos with Big Data Analytics"

When: Tuesday, July 29, 2014 at 10 a.m. PDT

Register at http://bit.ly/1r2dR6K.

About Actuate (NASDAQ:BIRT) - The BIRT Company™

Actuate provides software to more than 3.5 million BIRT developers and OEMs who build scalable, secure solutions that save time and improve brand experience by delivering personalized analytics and insights to over 200 million of their customers, partners and employees. Actuate founded and supports BIRT - the open source IDE - and develops BIRT iHub™ - the world-class visualization and deployment platform - to significantly improve productivity of developers working on customer facing applications. Actuate's BIRT Analytics™ delivers self-service predictive analytics to enhance customer engagement using Big Data. The Actuate Customer Communications Suite™ empowers organizations to easily transform, process, personalize, archive and deliver high volume content and individualized correspondence. Actuate is headquartered in Silicon Valley with more than 5,000 enterprise customers in financial services, technology and government. Visit actuate.com and developer.actuate.com.

Copyright © 2014 Actuate Corporation. All rights reserved. Actuate, legodo, BIRT iHub, BIRT iHub F-Type, BIRT Analytics, Actuate Customer Communications Suite, The Actuate Document Accessibility Appliance, BIRT onDemand, BIRT Viewer Toolkit, and the Actuate logo are trademarks or registered trademarks of Actuate Corporation and/or its affiliates in the U.S. and certain other countries. The use of the word "partner" or "partnership" does not imply a legal partnership relationship between Actuate and any other company. All other brands, names or trademarks mentioned may be trademarks of their respective owners.

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