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BlackBerry Names Marty Beard COO
[July 21, 2014]

BlackBerry Names Marty Beard COO


(dpa-AFX International Compact Via Acquire Media NewsEdge) WATERLOO (dpa-AFX) - Canadian smart phone maker BlackBerry Ltd. (BBRY, BB.TO) said Monday that it has appointed Marty Beard as its Chief Operating Officer.

The company noted that Marty is responsible for cross-functional organizations, including Marketing, BlackBerry 10 Application Development, Customer Care and Quality. Marty is also responsible for instituting best practices and processes.



Most recently, Beard was Chairman and CEO of LiveOps, Inc., a provider of cloud applications for customer service. Before joining to LiveOps, Marty was President of Sybase 365 (a subsidiary of Sybase, Inc.), a mobile messaging and mobile commerce services unit, and held a series of executive positions including SVP of Marketing.

Prior to Sybase, Marty worked at Oracle as Vice President of Oracle Online, its e-Commerce service unit. In his role at Oracle, he was responsible for leveraging the Web to improve customer sales and support.


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