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Mobile Firm CSR Aims to Touch Lives(AllAfrica Via Acquire Media NewsEdge) ONE of the country's mobile network operators has announced a new corporate social responsibility initiatives it said would empower underprivileged members of the community. Speaking at the unveiling of Airtel Touching Lives on Wednesday, the Managing Director and Chief Executive Officer of Airtel Nigeria, Segun Ogunsanya, described the programme as a timely, deliberate and responsive plan aimed at tackling the numerous challenges confronting millions of people locally. It would empower disadvantaged Nigerians irrespective of their gender, background or geographical locations. The programme would allow Nigerians to nominate disadvantaged persons who are in need of care or special interventions. Airtel Touching Lives Season 1 is scheduled to run on both satellite and terrestrial TV stations as a 13-week series with a weekly feature of two individual stories of beneficiaries of the project. It opens with a call for entries from the focus groups over a period of four weeks. Ogunsanya underlined Airtel's commitment to the programme, saying the company was devoted to enriching the lives of Nigerians especially the underprivileged people. "At Airtel, we are passionate about the people we serve and the Nigerian society. Airtel Touching Lives provides a platform for the underprivileged in our society to be identified, heard and also cared for. It is our commitment to connect with millions of Nigerians, alleviate their suffering and bring smile to their faces," Ogunsanya said. Airtel's Director of Corporate Communications and CSR, Emeka Oparah, expressed the readiness of the telecommunications operator to contribute to efforts of government, non-governmental organisations and individuals who are highly-spirited like Airtel Nigeria in humanitarian courses. "Touching Lives is one of the philanthropic gestures of Airtel Nigeria designed to connect and alleviate the suffering of helpless people across the country. This initiative underscores our determination to enrich lives and contribute to humanity," said Oparah. Copyright CAJ News Agency. Distributed by AllAfrica Global Media (allAfrica.com). |