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App connects small business owners [ITWeb]
[July 17, 2014]

App connects small business owners [ITWeb]

(ITWeb Via Acquire Media NewsEdge) DigitLab has unveiled Fundi, a mobile app developed by GfK, a global market research firm, to deliver business and entrepreneurial content free to thousands of small business owners across SA.

According to Steve Gardner, CEO of DigitLab, the Fundi app is a network of business owners and essential business tools that can help companies learn marketing and business development skills and connect with other business people.

The app offers users a Mobisite Builder, which allows them to build an online profile for their business and receive a dedicated URL accessible on desktops or mobile devices.

Also, users can provide a short overview of their business; list their services; as well as provide their contact details and social network links.

The app also features the Fundi insights hub section which offers a collection of business articles from around the world, says Gardner. Furthermore, it has a feature called the Fundi Forum where users can interact with other business owners to discuss challenges and solutions for their business.

"DigitLab is proud to be a part of this project. Seeing projects come to life is always exciting, but to see something that will change the lives of entrepreneurs is truly incredible," says Mike Saunders, CEO of DigitLab.

In exchange for all the useful features and valuable content, GfK will anonymously monitor the user's smartphone usage to understand how consumers are using their mobile devices, Gardner notes.

Additionally, by understanding what sort of content the user engages with most often, GfK can ensure it continues to deliver the best possible content.

Usage tracking is completely anonymous, Fundi has no access to any content displayed on the screen, or any keystrokes, so all private user information is completely inaccessible to GfK, explains Gardner.

Also, the system is fully POPI compliant as data privacy is of utmost importance to GfK, the company says.

According to a statement, GfK uses the information to understand which types of mobile Web sites and applications are most popular in SA – helping media planners identify the most valuable mobile platforms to advertise on, as well as to author reports on mobile usage trends in the country.

Fundi is currently available for download from the Google Play Store, and from (

Because Android phones are used by the initial target market set out by GfK, Fundi will be limited to Android phones only, with plans to launch on other platforms in the future, the company says.

(c) 2014 ITWeb Limited. All rights reserved. Provided by SyndiGate Media Inc. (

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