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ZipRealty CEO to Discuss How to Use Predictive Analytics to Find Homebuyers at Real Estate Connect San Francisco on July 16(Thomson Reuters ONE Via Acquire Media NewsEdge) FOR IMMEDIATE RELEASE Media Contact: Stacey Corso 510.735.2667 [email protected] Lanny Baker and other experts will examine how agents and brokerages can leverage technology to win clients. EMERYVILLE, Calif., July 14, 2014 - ZipRealty, Inc. (http://www.ziprealty.com) (NASDAQ: ZIPR), a leading online residential real estate brokerage and provider of technology and marketing solutions, today announced that CEO and President Lanny Baker will speak at the Inman Connect San Francisco conference on July 16. This year's conference is billed as a place to discover debate and discuss the technology and people that are creating game-changing, new and better real estate consumer experiences. The conference will be held from July 16-18 at the Hilton San Francisco Union Square. As part of the Technology Success Track, Mr. Baker will speak from 2:45 pm to 3:25 pm on a panel entitled, "How to Use Data and Predictive Analytics to Find Homebuyers in the Market." Mr. Baker will join Avi Gupta, President and CEO of SmartZip Analytics; Michael Simonsen, Co-Founder and CEO of Altos Research; Carey Sylvester, VP, Technology Innovation and Communications at Keller Williams; and Tara Christianson, Technology and Training Director at Century 21 Redwood Realty. "ZipRealty, a digital brokerage pioneer, built the very first back-end, predictive analytics tool in real estate: Zap, a powerful CRM that's directly connected to our website and mobile app," explains Mr. Baker. "Every day, Zap helps thousands of ZipRealty and PbZ agents identify and anticipate the service needs of high-quality, homebuyer leads that are engaging with our apps and website." A Powerful Consumer Experience, Lead Scoring Help Identify Homebuyers "The first step in gathering consumer activity is for brokerages to create a seamless, digital experience for the consumer," said Mr. Baker. According to ZipRealty's research, connected consumers - those who conduct their home search through a combination of mobile and desktop tools - are the most valuable: they are six times more likely to request a showing, and four times more likely to purchase a home. Technology enables agents to reach these valuable consumers, whether consumers are searching on mobile or desktop. ZipRealty's integrated solution - which is anchored by the Zap platform - enables brokers to quickly process all this relevant consumer activity across both desktop and mobile. Zap's lead scoring system then analyzes their activities on the website and mobile app and assigns each consumer a score from 1 to 100. Some examples of the relevant activities that determine the Zap lead score are: a consumer logging on to the mobile app, clicking on a specific home, saving specific home search criteria, researching an agent's background and experience, or requesting more information about a property. As a consumer's relevant activity ramps up, so does her score - a signal that the consumer is getting ready to act. Predictive lead scoring helps agents engage with consumers who are ready for service. But a busy, productive agent needs this data interpreted and delivered in a digestible form, so that he can quickly see what action to take. Visual lead scoring gives the agent obvious cues about which leads need to be prioritized and engaged right away based on activities that communicate increasing intent. Zap's intuitive user interface shows agents which people have the highest current lead scores immediately upon signing in, so he can instantly understand which consumers to prioritize. "The average lead score of clients that closed with ZipRealty agents in the fourth quarter of 2013 was 98 out of 100, a testament to the validity of lead scoring and importance of predictive analytics," concludes Mr. Baker. ### www.ziprealty.com About ZipRealty, Inc. ZipRealty is a leading national real estate brokerage and provider of proprietary technology and comprehensive online marketing tools for the residential real estate brokerage industry. For home buyers and sellers who increasingly want control, choice and a seamless, customized service, ZipRealty offers Internet-enabled, state-of-the-art technology and complete access to accurate, timely information via its website and mobile applications, which real estate professionals can combine with their own local knowledge and personal expertise to offer an exceptional start-to-finish client experience. For real estate professionals who seek more productive ways to conduct business, ZipRealty provides technology and online marketing tools to enhance their online sales channel, including lead generation, conversion and service of their clients. ZipRealty's technology and online marketing products serve its full- service, owned-and-operated residential real estate brokerage business in 19 markets nationwide, as well as its Powered by Zip (PbZ) network of leading third-party local brokerages in 21 markets. This announcement is distributed by GlobeNewswire on behalf of GlobeNewswire clients. The owner of this announcement warrants that: (i) the releases contained herein are protected by copyright and other applicable laws; and (ii) they are solely responsible for the content, accuracy and originality of the information contained therein. Source: ZipRealty via GlobeNewswire [HUG#1823210] |