TMCnet News
Cloudwords Unveils Global Campaign Management Solution for Global Marketers(Marketwire Via Acquire Media NewsEdge) SAN FRANCISCO, CA -- (Marketwired) -- 07/14/14 -- Cloudwords, the first cloud-based marketing globalization platform, today announced Campaign Manager, a new enterprise-ready solution to provide marketers with a single strategic lens into all elements of multi-channel, multi-system, multilingual campaigns, programs and initiatives, allowing marketers to effectively plan, execute and track the localization of all marketing content required for successful global launches. By delivering a comprehensive view of all localization assets within one overarching campaign across geographies, departments, and customer touchpoints, Campaign Manager helps marketers optimize efficiencies and maximize global returns for their organizations. For maximum engagement and revenue impact, marketers are developing personalized marketing experiences to better target their audiences. To engage consumers in global markets, content must also be localized in the audience's native language and be culturally relevant for the region. Marketers at enterprise organizations are challenged to localize all campaign content efficiently and effectively across communication channels and internal silos to fully take advantage of global revenue opportunities for their companies. With Cloudwords' cloud-based Campaign Manager, global marketers are able to strategically manage the entire localization process of all assets and channels concurrently across all departments and regions, and quickly view the information needed in one snapshot to ensure projects are progressing on time and on budget. By enabling marketers to wholly execute global campaigns more efficiently and in multiple languages concurrently, Campaign Manager increases productivity, decreases risks of project delays, and speeds time to market internationally. "Marketers are on the frontline of revenue generation in today's enterprise organizations. They're increasingly responsible for generating the demand that ultimately translates into revenue, and if they're unable to market efficiently on a global scale, they're not capturing all of the revenue opportunities available to them," said Scott Yancey, CEO and Co-founder of Cloudwords. "Cloudwords' Campaign Manager was developed with the global enterprise marketer in mind. Campaign Manager is a one-of-a-kind solution that enables marketers to optimize their campaign globalization strategies to reach target audiences with localized messaging more quickly and in every market at the same time." "Now more than ever, as organizations look beyond borders to engage new audiences, globalization is fundamental to growth and a key strategy to drive demand and increase revenue. Moreover, marketers are increasingly investing in technology to power their multi-channel campaigns and speed time to market. It's time marketers looked at globalization as a business process that can be optimized in the same way," said Dr. Natalie Petouhoff, Vice President and Principal Analyst at Constellation Research. "Cloudwords' Campaign Manager simplifies the globalization of our team's marketing programs and enables us to plan and coordinate better for a multi-market campaign launch. Using the Campaign Manager dashboard, I have a comprehensive view of all projects associated with any campaign in all languages. I can quickly see which projects or languages are moving forward on time, and which are at risk of delays, and can easily manage the process to ensure all teams meet deadlines on schedule and on budget," said Jane Loop, Webmaster at Tangoe, Inc., a leading global provider of Connection Lifecycle Management software. Cloudwords' marketing globalization platform optimizes the localization of all marketing content on a global scale, allowing users to easily translate marketing assets, shorten global go-to-market turnaround times, and engage multilingual audiences more effectively. Customers benefit from automated workflows, synchronized timelines, automatic alerts and improved collaboration across departments, teams, and vendors to enable project completion more efficiently and in less time. To learn more about Cloudwords' Campaign Manager, visit www.cloudwords.com/campaign-manager. About CloudwordsCloudwords accelerates content globalization at scale, dramatically reducing the cost, complexity and turnaround time required for the localization of all marketing content. Cloudwords' enterprise-ready cloud-based software enables organizations to go global faster, engage multilingual audiences more efficiently, and generate increased demand and revenue in less time. Delivering strategic integration capabilities for all leading marketing automation and content management systems, Cloudwords is an integral partner in the localization process for Fortune 500 and Global 2000 companies worldwide, including Honeywell, Marketo, McDonald's, Shazam and Verisign. Headquartered in San Francisco, Cloudwords is backed by Storm Ventures and Cloud computing visionaries such as Marc Benioff, founder of salesforce.com. Visit www.cloudwords.com for more information and join the global conversation on Twitter @CloudwordsInc. Media Contact: Sara Korolevich Point Communications Group for Cloudwords Email Contact 623.326.0881 Source: Cloudwords |