Governments urged to use social media channels to engage with users [Times of Oman]
(Times of Oman Via Acquire Media NewsEdge) Muscat: Despite the rising numbers of Arabs online and 82 million active social media users across the region, the use of social media channels to communicate with the government is still limited.
The public sector's online communication with citizens remains primarily one-way, as around 74 per cent of the Arab Internet users who visit the government social media pages do so just to access information about government entities. Increasing potential
Social media's increasing potential for governments to proactively engage citizens will be a key topic of discussion at this year's Gulf Cooperation Council (GCC) Government Social Media Summit. Industry experts from across the region will share their views on how social media can be used to engage with audiences and potential industry partners and generate leads for business growth.
Scheduled to take place from September 17–18, 2014 at the Sofitel Dubai Downtown, the GCC Government Social Media Summit 2014 will be held under the theme of "innovative social networks for effective collaboration & smart governance" and is expected to attract more than 300 regional and international communications and social media experts, decision makers and executives.
Catering to the individual needs of regional communications and social media professionals, the summit will feature six industry-specific workshops that are customised to help delegates from various sectors better understand the needs of their particular audience groups. These tailor-made sessions will run in parallel with one another and spark stimulating discussions about how social media can be leveraged in key sectors including government, healthcare, defence, tourism, foreign affairs and education.
(c) 2014 Muscat Press and Publishing House SAOC Provided by SyndiGate Media Inc. (Syndigate.info).
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