OnMobile Strengthens Partnership with Robi Axiata Limited in Bangladesh
(United News of Bangladesh Via Acquire Media NewsEdge) angalore, July 11
(AsiaNet/UNB) - OnMobile Global Limited, a global leader in mobile services,
today announced that it has signed an agreement with Robi (part of the Axiata
Group) in Bangladesh to deploy various RingBack Tone and Interactive Voice
Response solutions. OnMobile has recently started managing the RingBack Tone
Service for Robi and will leverage that partnership to deploy more features and
introduce new innovations beginning with its popular Reverse RingBack Tones
Robi is the 3rd
largest mobile operator in Bangladesh
with 24 million subscribers and has 21% market share with a savvy subscriber
base having high ARPU. With this deployment, OnMobile will power more than 68%
of the RBT base in Bangladesh
and have relationships with all operators in the country, becoming the provider
of choice for these services.
Chief Commercial Officer, OnMobile Global said, "We are glad to strengthen
our partnership with Robi. With this migration, Robi has moved away from using
their existing platform for providing RBT services and will use OnMobile's
managed solutions model. This win is the result of detailed planning and
discussions over the last five years and is an important one for us. It not
only builds popularity of OnMobile's RBT suite of services in Bangladesh, it
underscores once again why discerning customers choose OnMobile over competing
been instrumental in ensuring that our subscribers get the best RBT experience
by deploying services through their platform with a lot of innovative features.
This partnership has substantial advantages for us as it will enable us to
centralise our services. We are also planning the imminent launch of OnMobile's
popular Inter Operator Press * to Copy feature, an added benefit which will be
an attractive feature amongst our subscribers," said Mohammed Samir Zoha,
Vice President, VAS and International Business from Robi.
This deal has been
signed for an initial term of five years and will provide OnMobile an
opportunity to expand its relationship with Robi during this time.
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