[July 10, 2014]

Hollis Thomases to Lead Digital Advertising and Marketing Coverage for Digital Clarity Group

Digital Clarity (News - Alert) Group (DCG), the research-based advisory firm focused on customer experience management (CEM), announced that Hollis Thomases, a recognized thought leader in the digital marketing, ad tech, and agency spaces, has joined the company as Principal Analyst. Thomases will be driving DCG's coverage of the digital ad-marketing ecosystem, ad technology systems and platforms, and service providers specializing in marketing/advertising.

Thomases is a 16-year digital advertising and marketing veteran. She ran her own digital marketing agency for 15 years, authored a book on Twitter (News - Alert) marketing, and has written extensively about digital disruption in marketing for outlets like Inc. magazine and ClickZ. "DCG's readers and clients will benefit from Hollis's wealth of practical been-there-done-that experience and insight," noted DCG president Scott Liewehr. "We believe that agencies and integrators increasingly hold the keys to successful digital transformation for organizations of all sizes. With Hollis on board we can deliver actionable guidance to both the agencies and the companies who engage them."

"The realms of advertising and marketing are defined by digital disruption, not just impacted by it," said Thomases. "Digital Clarity Group's mission is to help companies innovate as a result of disruption. I'm delighted to be working with a group of thought leaders who have the kind of vision and commitment that's essential to guiding clients to successful outcomes."

Thomases's vertical market experience encompasses travel/tourism/destination marketing, retail and consumer brands, health and wellness, high technology, and higher education. She served as research analyst on the "State of Travel Industry Advertising" for PhoCusWright, for whom she also co-authored the industry report, "Digital Data-Driven Advertising for the Travel Industry." In addition to her market-facing analyst role, Thomases will work with DCG's buy- and sell-side clients to help them make better decisions about their investments in digital advertising and marketing practices, processes, and technologies.

About Digital Clarity Group

Digital Clarity Group is a research-based advisory firm focused on the content, technologies, and practices that drive world-class customer experience. Global organizations depend on DCG's research, advice, and consulting services to help them turn digital disruption into digital advantage. The DCG blog, reports, videos, and events are accessible on the company's website.

Web: http://digitalclaritygroup.com

Twitter: @just_clarity

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