|[July 10, 2014]
Cochrane Collaboration Confirms Superiority of Oscillating-Rotating Power Brush Technology over Manual Brushing
GENEVA --(Business Wire)--
For the third consecutive time, the independent, not-for-profit Cochrane
Collaboration has concluded that oscillating-rotating technology - used
in Oral-B power toothbrushes - is the only type of power brush
consistently proven to reduce more plaque and gingivitis versus manual
brushing in the short and long term. This outcome was derived from a
larger study that concluded power brushes outperform manual
"This is an important conclusion that will help consumers and
professionals make better oral care choices," said Dr. Paul Warren, vice
president, Professional and Scientific Relations at Procter & Gamble.
"Consumers and some professionals may be skeptical about the benefits
and safety of power brushes. An independent confirmation of the
effectiveness of Power and specifically oscillating-rotating brushes
adds to Oral-B's own evidence that consumers can benefit by shifting
from a manual to an oscillating-rotating power brush."
The conclusions of this most recent report, published in June 2014, were
derived from reviews of 56 studies published from 1964 to 2011 and
included no less than seven types of power brush technologies, based on
brush head movement. Over 50 percent of the studies reviewed, focused on
oscillating-rotating technology, reinforcing the robustness of Oral-B's
body of scientific evidence versus other power brushing technologies.
Additional findings from the report demonstrated that none of the six
other power brush technologies considered, consistently show significant
effect across both outcomes and points in time. Interestingly, the
authors concluded that side-to-side power brushes (typically marketed as
'Sonic' by manufacturers, of which Phillips Sonicare is most prevalent)
demonstrated "no significant difference versus manual brushing on plaque
or gingivitis reduction in the short or long term." These results echoed
those in the 2003 and 2005 reviews, which reveal that
oscillating-rotating power toothbrushes, like those produced by Oral-B,
are the only ones proven to consistently outperform manual toothbrushes
in reducing plaque and gingivitis.
The authors also considered evidence regarding the safety of power
toothbrushes and found no apparent relationship between the use of power
toothbrushes and soft tissue trauma. "Oral-B is always trying to find
the best solutions to meet patients' needs," said Dr. Paul Warren. "The
results of these studies provide dental professionals and patients the
highest level of evidence to make informed decisions about selecting the
appropriate toothbrush to maintain good oral health."
The Cochrane Collaboration is an international, independent,
not-for-profit organization staffed by a volunteer network of health
practitioners, researchers, patient advocates and others. It produces
high-quality, relevant and up-to-date synthesized research evidence that
is free from commercial sponsorship and other conflicts of interest to
assist in the educated decisions patients and professionals make on
product purchasing and promotion. Its work is internationally recognized
as the benchmark for high quality information about the effectiveness of
Oral-B is the worldwide leader in the over $5
billion brushing market. Part of The Procter & Gamble Company, the brand
includes manual and electric toothbrushes for children and adults, oral
irrigators and interdental products, such as dental floss. Oral-B manual
toothbrushes are used by more dentists than any other brand in the U.S.
and many international markets.
About Procter & Gamble
P&G serves approximately
4.8 billion people around the world with its brands. The Company has one
of the strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®,
Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®,
Vicks®, Wella® and Whisper®. The P&G community includes operations in
approximately 70 countries worldwide. Please visit http://www.pg.com for
the latest news and in-depth information about P&G and its brands.
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