PhoCusWright Brings Out New Report on Rise of Mobile Ad Spending [Travel & Leisure Close - Up]
(Travel & Leisure Close - Up Via Acquire Media NewsEdge) According to a new report by PhoCusWright, "The U.S. Travel Advertising Marketplace: Industry Sizing and Trends 2015," desktop search is still the number one online ad spend category.
According to a release from the company, its share is slipping, however, as mobile phones and tablets grow in influence during the entire search-shop-buy process.
"One in five ad dollars spent online in 2013 by travel advertisers went towards mobile inventory: 11 percent to smartphones and 9 percent to tablets," according to PhoCusWright analyst Tom Powell. But there are challenges to the mobile process that can inhibit further growth. "If travel companies want to increase mobile share and ROI, they will have to develop and release adequate mobile experiences across browsers and apps for phones and tablets."
PhoCusWright said this report explores the impact of mobile and other new technologies on the travel advertising landscape.
PhoCusWright is a company focusing on travel industry research.
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