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Play and stay safe [Hull Daily Mail (England)]
[July 04, 2014]

Play and stay safe [Hull Daily Mail (England)]

(Hull Daily Mail (England) Via Acquire Media NewsEdge) An educational game spearheaded by Renault, designed to heighten the awareness of children to road safety and sustainable mobility, is now available in a digital version. The "Safety and Mobility for All" initiative will help achieve the United Nations' objective of cutting the number of road fatalities in half by 2020.

The programme has been expanded this year with a new educational section: a serious game for children aged 7 to 12 years. It is designed to be played at home with the family as well as in the classroom or in extracurricular activities as part of educational programmes on the themes of road safety and environmental protection.

Lea and Jules, the two characters who participate in the big transport contest organised by their school, have three assignments. They must organise: Daily trips, such as those between home and school.

Occasional trips in small groups, to go the country, for example.

Special trips in a larger group, such as a class trip at the end of the school year.

Through role-playing exercises, children learn to travel about safely and get an introduction to the driving code, recognising the shapes and colours of signs, understanding lanes and the direction of traffic, taking into account weather conditions, and so on.

With "Safety and Mobility for All," players must rely on their capacity for observation, their critical faculties, and their team spirit. They also discover various aspects of sustainable mobility such as the use of soft transport, car-pooling, electric vehicles, renewable energies, and recycling of materials. Claire Martin, vicepresident of Corporate Social Responsibility at Renault, said: "Our expanding population, increasing urbanisation and steadily growing automobile fleet contribute to a situation where the number of people injured and killed on the world's roads continues to be much too high.

"Seventy per cent of the 20 to 50 million annual victims are vulnerable road users, among them many children and teenagers.

"We therefore believe it is essential to continue our efforts to increase awareness of the risks on the roads.

"By developing an interactive game inspired by the Safety and Mobility for All programme, Renault is counting on new technologies and fun approaches to reach large numbers of young people so they can play an active role in their own safety." "Safety and Mobility for All," developed exclusively for Renault by Terra Project, is free and available at in versions for PC, Mac, touchscreen tablets and smartphones (iOS and Android). Children, parents and teachers can also discover an extract of the game on YouTube: m20dUarjlsA Begun in 2000, the worldwide "Safety and Mobility for All" programme is the most extensive campaign to raise road safety awareness ever conducted by an automobile manufacturer.

Environmental awareness is also included.

(c) 2014 ProQuest Information and Learning Company; All Rights Reserved.

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