5th gold for Mindshare [New Straits Time (Malaysia)]
(New Straits Time (Malaysia) Via Acquire Media NewsEdge) KUALA LUMPUR: Mindshare Malaysia, part of the global media agency network GroupM, won the coveted gold for "Media Agency of the Year" for the fifth consecutive year at the fifth Annual Agency of the Year Awards 2014, organised by Advertising + Marketing Magazine, here, recently.
"Agency of the Year" winners are decided among 18 senior-level client marketers from various industries.
Entries were judged on business performance, staff development and management, contributions to the industry and community at large and work carried out last year.
In addition to the "Media Agency of the Year" title, Mindshare Malaysia also took home "The Overall Best Media Usage MARKie" award.
MARKies won were in the "Best Use of Mobile", "Best Use of Integrated Media" and "Best Idea - Print" categories.
Entries were assessed by senior-level client marketers, with winners selected based on the highest combined score in each of the following categories: challenge, strategy, execution and results.
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