[June 26, 2014] |
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Aerohive Announces Personalized Engagement Platform for Retailers
SUNNYVALE, Calif. --(Business Wire)--
Aerohive
Networks® (NYSE:HIVE), a
leader in controller-less Wi-Fi and cloud-managed mobile networking for
the enterprise market, today announced its Personalized Engagement
Platform vision for retailers. Built on Aerohive's award-winning cloud
architecture, the platform will enable retailers to rapidly deploy,
test and adopt the latest apps for loyalty and customer engagement.
Aerohive is also launching
enhancements to its in-store Wi-Fi solutions that includes the ability
to use social media logins for Wi-Fi access and PCI (News - Alert) 3.0 reporting.
News Facts
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E-commerce has transformed the shopping experience, creating an
expectation of relevant, personalized and seamless shopping. Today's
brick and mortar retailers are pursuing the same customer engagement
models that online retailers have leveraged in order to successfully
compete and remain relevant in a 21st century retail market.
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In the changing retail landscape, retailers are realizing that
personalization builds relevance and relevance drives revenue. With
the rise of mobile technologies, today's retailers have a wealth of
new tools at their disposal for implementing personalization,
including customer behavior analytics, loyalty apps, mobile checkout
and tailored coupons. In order to leverage these technologies,
retailers need an infrastructure solution that will enable them to
prototype and benefit from today's applications as well as position
them for tomorrow's breakthroughs.
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Designed for the retail market, Aerohive's Personalized Engagement
Platform will allow physical retailers to lay the foundation for
tailored customer experiences. The platform will enable retailers to
build relevant relationships with customers, which they can
subsequently monetize through repeat business and advocacy. Aerohive's
secure, scalable mobility platform connects all wireless devices in
the retail store in a way that easily evolves with these retail trends.
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Personalization Builds Relevance: Aerohive's Personalized
Engagement Platform is designed to deliver incremental personalization
via targeted engagement that increases in relevance throughout the
customer lifecycle. Retailers gain a deeper understanding and can
continually evolve their engagement with customers through the ability
to create personalized offers, such as digital coupons to returning
customers, real-time information about current sales, and
location-aware loyalty apps, all delivered via customers' mobile
devices. Offering opt-in log-ins for Wi-Fi access, retailers can
leverage in-store connectivity to build elegan and privacy-sensitive
interactions with customers.
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Relevance Drives Revenue: By creating tailored customer
experiences, retailers foster strong brand loyalty. This increased
customer trust and loyalty lead to more repeat purchases and higher
value per purchase, thereby monetizing the relationship. By weaving
social media promotions into customer engagement, retailers can
encourage these brand advocates to share experiences with friends,
attracting new customers through their existing customer base.
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Along with the Personalized Engagement Platform, forward-looking
retailers can also leverage Aerohive's strategic partnerships with
leading retail analytics provider Euclid
and mobile device management provider AirWatch.
The seamless integration of Aerohive's solution and its partners'
solutions offers physical retailers the ability to optimize business
operations, increase efficiency and better engage shoppers.
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In addition to its partnerships with Euclid and AirWatch (News - Alert), Aerohive
offers a variety of integrations with leading vendors that empower the
retail customer experience, with more partnerships to be launched this
year.
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Aerohive's latest release of software, available today, enables three
key enhancements for the retail industry: Payment Card Industry (PCI)
3.0 compliance and security; a social log-in solution which will
leverage consumers' social media accounts for improved customer
experience and personalization; and an integrated LTE (News - Alert) "Branch on
Demand" solution that allows retailers to quickly deploy a complete
and secure network within hours. More information on these solutions
can be found here.
Resources
Comments
"Today, creating authentic, tailored and relevant customer relationships
is an imperative for every brick-and-mortar retailer hoping to remain
competitive," said David Greene, chief marketing officer, Aerohive. "But
executed incorrectly, personalization can also border on invasive if
retailers aren't cautious. What consumers want is a more nuanced
engagement with brands they care about. However, this type of elegant,
opt-in customer engagement isn't possible without connectivity that can
easily evolve and adapt to these needs. With our Personalized Engagement
Platform, we provide retailers with the solid, low-risk connectivity
foundation they need to weave personalization into their business
strategies and turn customers into loyal brand advocates."
"Today, brick and mortar retailers need to provide a differentiated
shopping experience to remain relevant and attract customers to visit
stores," said Bob Laliberte, senior analyst, Enterprise Strategy Group (News - Alert).
"By leveraging mobile retail technologies and analytics, retailers have
the potential to deliver an authentic, personalized engagement. One of
the first steps required to implement an in store customer engagement
strategy is to ensure flexible and robust Wi-Fi connectivity. Aerohive's
Personalized Engagement Platform will help retailers to create a
foundation to build upon what is capable of taking the customer
experience to the next level."
About Aerohive Networks
Aerohive (NYSE: HIVE) unleashes the power of enterprise
mobility. Aerohive's technology enables organizations of all sizes to
use mobility to increase productivity, engage customers, and grow their
business. Deployed in over 14,000 enterprises worldwide, Aerohive's
proprietary mobility platform takes advantage of the cloud and a
distributed architecture to deliver unified, intelligent, simplified and
cost-effective networks. Aerohive was founded in 2006 and is
headquartered in Sunnyvale, Calif. For more information, please visit www.aerohive.com,
call us at 408-510-6100, follow us on Twitter (News - Alert) @Aerohive,
subscribe to our blog,
join our community or
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page.
"Aerohive" is a registered trademark of Aerohive Networks, Inc. All
product and company names used herein are trademarks or registered
trademarks of their respective owners. All rights reserved.
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