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Ooyala's Q1 2014 Global Video Index Shows iOS Outpaces Android as a Smartphone Video Platform, Despite Smaller Market Share
(Thomson Reuters ONE Via Acquire Media NewsEdge)
Mobile Video Continues to Gain Importance for Publishers as Smartphone and
Tablet Consumption Grows; Live and Long-Form Video Driving Growth of OTT
Consumption
MOUNTAIN VIEW, CA--(Marketwired - Jun 18, 2014) - Ooyala, the leading innovator
in premium video publishing, analytics and monetization, today released its Q1
2014 Global Video Index, showing the continued growth of mobile and tablet
viewing and highlighting a trend in missed ad revenue for video publishers
across all devices. Mobile and tablet viewing represented over 21 percent of all
online video plays in Q1 2014, up from 3.4 percent in Q1 2012 and just over 9
percent in Q1 2013. With a year-over-year increase of 532 percent since 2012,
mobile and tablet video consumption is clearly becoming mandatory for any
company in the video business.
The report shows that this trend is even greater outside of the U.S. Ooyala's
data shows that mobile plays in Europe and Latin America outpaced mobile plays
in North America, as a percentage of all online video plays. This growth
underscores the need for broadcasters and publishers to prioritize mobile
strategies, and demonstrates the burgeoning opportunity for advertisers to reach
device-specific audiences anywhere, on a massive scale.
More Highlights From Q1 2014 Global Video Index:
* Despite Android's greater smartphone market share, iOS still dominates
viewing in terms of smartphone video plays
* While the majority of plays on tablets were short-form videos, viewers
clocked 48 percent of their overall viewing time watching videos of 30
minutes or more
* Viewing time of live video on connected TVs was more than 11 times more than
video-on-demand (VOD) content
* Tablet viewers spent more than three quarters of their time (77 percent)
watching videos of at least ten minutes in length
"The statistics in our Global Video Index continue to affirm our belief that
mobile is in large part the future of video and TV consumption. We see the
acceleration of mobile video consumption happening globally, as consumers in
every region adopt mobile and tablet video faster, and interact with it longer,"
said Jay Fulcher, chief executive officer at Ooyala. "These insights validate
the tremendous opportunity for broadcasters and publishers to tap into
additional multiscreen revenue streams, grow and maintain loyal audiences across
all devices, and build a fundamentally better video business."
iOS Still Prevails In Smartphone Video, but Android Is Catching Up
iOS has historically dominated the market for online video plays, though Android
is catching up. According to IDC, worldwide Android device shipments reached
226 million units in Q4 2013, compared to 51 million iOS units. With Android's
growing footprint, and better tools for supporting video playback across the
Android ecosystem, Android is gaining momentum as a video device. In some
regions it beat iOS, in terms of the number of videos streamed on each platform.
Ooyala data comparing mobile video consumption across geographies shows that the
Asia-Pacific region is overwhelmingly Apple-centric, with 82 percent of video
views occurring on iOS devices. In North America, iOS-based phones dominate
video viewing with a 60 percent share. In Europe, viewers prefer iOS just
slightly, with 55 percent compared to 45 percent for Android. Android earned
higher views over iOS in Latin America, representing 53 percent of smartphone
plays. Countries where Android won out over iOS include Malaysia (64 percent),
India (79 percent), and Pakistan (81 percent), as well as Spain and France where
Android took 69 percent and 59 percent of the overall mobile views during the
quarter, respectively.
About Ooyala's Global Index Report
Ooyala's Global Video Index report measures the anonymized viewing habits of
nearly 150 million viewers in 239 countries. Ooyala processes billions of video
analytics events each day that provide granular insights into how people engage
with online video across all web-connected devices. The company's industry-
leading analytics technology and real-time Big Data architecture help media
companies, broadcasters, service providers and brands earn more money with
mobile, multi-screen video.
About Ooyala
Ooyala delivers personalized video experiences across all screens and is a
leader in online video management, publishing, analytics and monetization.
Ooyala's integrated suite of technologies and services gives content owners the
power to expand audiences through deep insights that drive increased viewer
engagement and revenue from video. Companies using Ooyala technology include
Foxtel, Telstra, Univision, ESPN, Pac-12 Enterprises, Bloomberg, Telegraph Media
Group, Telefonica, The North Face, Rolling Stone, Dell, Sephora and Yahoo!
Japan. Headquartered in Mountain View, California, Ooyala has offices in New
York City, London, Sydney, Tokyo and Guadalajara, Mexico. The company works with
premier reseller and technology partners throughout the Americas, Europe,
Africa, Japan and the Asia-Pacific region. For more information, visit
www.ooyala.com.
Contact Information
Media Contact:
Suzanne Chan
ooyala@eastwick.com
415.820.4165
This announcement is distributed by GlobeNewswire on behalf of
GlobeNewswire clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Ooyala via GlobeNewswire
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