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Publicity Club of New England Honors Public Relations Excellence at the 46th Annual Bell Ringers Award Ceremony
[June 11, 2014]

Publicity Club of New England Honors Public Relations Excellence at the 46th Annual Bell Ringers Award Ceremony


BOSTON --(Business Wire)--

The Publicity Club of New England, the region's oldest not-for-profit public relations trade organization, today announced the winners of its 46th Annual Bell Ringer Awards competition. The awards ceremony, held on Monday, June 9th at the Revere Hotel in Boston, Mass., honored public relations and communications professionals from 45 agencies and organizations across New England demonstrating excellence in public relations and communication initiatives.

WBZ-TV Anchor David Wade awards Victoria Renwick, Senior Vice President at 360 Public Relations the ...

WBZ-TV Anchor David Wade awards Victoria Renwick, Senior Vice President at 360 Public Relations the 2014 Platinum Super Bell at the 2014 Publicity Club of New England Bell Ringer Awards. (Photo: Business Wire)

The Platinum Super Bell Award, presented to the organization that executed the best communications campaign of the year, went to 360 Public Relations for "Seize the Holidays with Krusteaz: A Virtual Baking Event."

"We are honored that one of our client campaigns was named this year's Platinum Super Bell winner," said Laura Tomasetti, CEO and founder of 360 Public Relations. "Thanks to the Publicity Club and our hats off to all of the agencies and in-house communications teams who participated in the Bell Ringer Awards, helping to showcase the strength and creativity of the New England PR community."

This year's Platinum Super Bell finalists included Mullen and Cone Communications. The evening's top winners were Cone Communications with 26 awards; 360 Public Relations with 21 awards, MSLGROUP with 19 awards, and SHIFT Communications with 18.

The Club also presented two professional awards: the Striker Award and the Ringer Award. The Striker Award recognizes a practitioner who demonstrated an early love of the field, a dedication to their career and a superior work ethic. This year, Kerin Horgan of Wayfair was chosen as the recipient for excelling in the communications industry in a very short period of time and surpassing other newcomers in the organization and in the field.

The Ringer Award honors a practitioner who demonstrated steady and significant progress in impacting his or her agency, company or practice and the New England PR community since entering the field of public relations. This year, the award was presented to Matt Trocchio of SHIFT Communications.

The Club continued its annual student scholarship program by awarding the 2014 William Cavanaugh Student Grant to Western New England University student Aubrie Przybysz for her superior academic achievement.

The Bell Ringer Awards ceremony was emceed by David Wade, WBZ-TV news anchor and reporter. For this year's charity auction recipient, Wade selected Pan-Mass Challenge (PMC), an annual bike-a-thon to raise money for life-saving cancer research and treatment at Dana-Farber Cancer Institute.

The Publicity Club of New England would also like to thank Platinum Sponsor Gorkana Group; Gold Sponsors Boston Magazine, Social PIX, Powered by Brand Networks and ViralGains; Silver Sponsors BostInno, Business Wire and PR Newswire; and additional supporters Marketwired and SLABmedia.

About the Publicity Club of New England

Founded in 1949, The Publicity Club of New England is the region's oldest not-for-profit public relations trade organization. Celebrating its 65th anniversary this season, the Publicity Club strives to promote and encourage involvement in the communications industry and specifically the professions of public relations, promotions and marketing. Additional information about monthly Publicity Club programs, social and networking events, the "Bell Ringer" blog, and the Bell Ringer Awards Ceremony, can be found at www.pubclub.org. Follow us on Twitter @PubClubofNE (#pcne).

About the Bell Ringer Awards

In 1969, on The Publicity Club of New England's 20th anniversary, the Bell Ringer Awards program was instituted to recognize public relations work which demonstrates excellence in creative planning and professional education and exhibits a high degree of success in reaching predetermined objectives. Open to all New England practitioners, the program symbolizes one of the greatest tributes in any field of endeavor - the recognition of superior performance by one's peers.

2014 Bell Ringers Award Winners List



Annual Report
Gold Bell WGBH for WGBH 2013-2014 Annual Report: Who else?
Silver Bell MassHousing for MassHousing 2013 Annual Report

Brochure, Promotional Items, Direct Mail

 
Silver Bell SHIFT Communications for Standing Out on the Show Floor - Ooma London Calling
Bronze Bell Duffy & Shanley for Pre-Holiday Treat: Bloggers Find New Brahmin Bracelets in their Mailboxes
Merit Mintz & Hoke for Legrand Vista Brochure

Bylined Article

Gold Bell

SHIFT Communications for Three Priorities for the Digital CMO

Silver Bell   InkHouse for CORE Security: What Would Nostradamus Have Said About Cyber Security in 2014?
Silver Bell   360 Public Relations for The Air in There: How Indoor Air Quality Can Affect Moms and Newborns
Bronze Bell   Ebben Zall Group for Chief Executive Byline
Bronze Bell   Cone Communication for Smart is Cool
Merit   Greenough Communications for One Article - Worldwide Coverage

Community/Consumer Affairs Campaign

Silver Bell   Cone Communications for Solving Water with Xylem Watermark
Silver Bell   360 Public Relations for Peapod Gives Back to Communities in Need with Kids Give Back Program
Bronze Bell   LaVoie Health Science for Massachusetts Department of Public Health: Together We're Ready

Corporate or Agency Blog

Gold Bell   SHIFT Communications for Content is King: How SHIFT Communications Rebuilt its Agency Blog
Silver Bell   Liberty Mutual Insurance for Safe and Smart Living Blog
Bronze Bell   InkHouse for Highlighting Autotask Expertise through its Corporate Blog
Merit   marlo marketing/communications for m.blog
Crisis Communications Campaign
Gold Bell   Mullen for Mullen Bolsters Grain Industry Reputation with Program Focused on Goodness of Grains
Merit   451 Marketing for FORUM Strong

Creative Media Campaign

Gold Bell  

360 Public Relations for Having a "Ball" on Pinterest: Engaging Fans and Driving Sales for Ball® Canning Products

Silver Bell   360 Public Relations for The Formula for Comfort: In Search of America's Coziest Cities
Silver Bell   SHIFT Communications for Lionel Trains: Chugging Full Steam Ahead Without Derailing
Bronze Bell   Worcester Polytechnic Institute for WPI Engineers a Winning Robotics Team
Bronze Bell   PAN Communications for JackBe Acquisition - A Nimble Integrated Digital/Traditional Campaign
Merit   MSLGROUP for By the Patients, Of the Patients, For the Patients: Telling the VNS Therapy Story (Cyberonics)
Merit   Liberty Mutual Insurance for Liberty Mutual RISE Campaign

Employee Communications Campaign

Silver Bell   State Street Corporation for TED@StateStreet
Silver Bell   Genzyme for Allston Landing HSE Week (Genzyme)
Bronze Bell   Mercer for Know Your Numbers
Merit   Mercer for 21st Century Fox Open Enrollment
Merit   May Institute for May Institute's CEO/COO/CFO Connect

Feature or Commentary Placement: Online
Gold Bell       InkHouse for Raytheon Forbes Feature: Forecasting the Weather with Big Data and the Fourth Dimension
Silver Bell       PAN Communications for PAN Recruits Gozaik into Internet Fame
Silver Bell      

Cone Communications for Green Mountain Coffee® and Kelly Clarkson Team Up to Shine Spotlight on Fair Trade

Bronze Bell       360 Public Relations for Tapping a True Blue Influencer: Ball Brand's Launch of 2013 Heritage Collection Jars
Bronze Bell       360 Public Relations for At 20, "Magic: The Gathering" Going Stronger Than Ever
Merit       Racepoint Global for From Buy Coke, Get Pepsi to Buy Coke, Get One Half Off
Merit       PAN Communications for PAN Leverages Consumer Tech Expert and Yahoo! Technology to Put Consumers #InTheLoop
Merit       Davies Murphy Group for Comcast Business - Ethernet Predictions
Merit       CTP for Telling the Story of Varonis
     
Feature or Commentary Placement: Magazine
Gold Bell       Wayfair for Feature in Fortune Magazine
Silver Bell       marlo marketing/communications for The Grommet
Silver Bell       CTP for The Centennial of Ouimet's Victory and the Country Club
Merit       marlo marketing/communications for Narragansett Beer
Merit       marlo marketing/communications for Hippocrates Health Institute
 
Feature or Commentary Placement: Series
Silver Bell       MSLGROUP for Quest Launches BRCAvantage
Silver Bell       MSLGROUP for IMS Institute Social Media Report
Bronze Bell       SHIFT Communications for Joss & Main Goes Hollywood
Bronze Bell       CTP for 25th Anniversary of The Lynch Foundation
Merit       360 Public Relations for Car Seat Safety in the Fast Lane
Merit       MSLGROUP for Attack of the Spammers - What Area Codes Receive the Most Spam
Merit       Duffy & Shanley for Deepwater Wind: Nation's First Competitive Offshore Wind Auction
Merit       Davies Murphy Group for Davies Murphy Group and ThreatTrack Security Ask: What Do Malware Analysts Deal with?
Merit       CTP for The Centennial of Ouimet's Victory and the Country Club
Merit       451 Marketing for Mom Meet Mom Launch Campaign
 
Graphic Identity
Gold Bell       marlo marketing/communications for Be Styled
Silver Bell       marlo marketing/communications for The Proprietors Bar & Table
Bronze Bell       marlo marketing/communications for All American Assisted Living
Bronze Bell       Massachusetts Port Authority for Boston Logan International Airport 90th Anniversary
Merit       Mullen for Mullen Bolsters Grain Reputation with Identity for Grain Foods Foundation
Merit       Cone Communications for Finding a Visual Identity for Every Moment Counts
 
Investor/Financial Relations Campaign
Silver Bell       SHIFT Communications for Weathering SilkRoad's Perfect Storm
 
Marketing Communications Campaign
Silver Bell       Cone Communications for Lindt Easter Campaign in Support of Autism Speaks
Silver Bell       The American Heart Association for Boston Goes Red
Bronze Bell       Cone Communications for Raise a Giant Campaign
Merit       Solomon McCown & Company for Solomon McCown & Company & Doerr Associates: THINK INK
Merit       Cone Communications for Heroes for a Cure: Raising Funds & Awareness for Childhood Cancer

 

Media Event
Gold Bell       Text100 for Say What? Lenovo Launches "Coffee Table" PC at America's Largest Furniture Show
Gold Bell       Lois Paul and Partners for Philips RSNA and Lois Paul and Partners (LPP)
Silver Bell       SHIFT Communications for Creating the Most Engaging Dreamforce Ever
Silver Bell       451 Marketing for Coffee Break with BAILEYS
Bronze Bell       Racepoint Global for ARM's Partner Ecosystem Shows Up Big-Time at ARM TechCon
Bronze Bell       Liberty Mutual Insurance for Liberty Mutual Insurance Encourages Boomers to Have the "Talk" with Aging Parents about Driving
Merit       Racepoint Global for National Retail Federation (NRF) Retail's BIG Show 2013
Merit Cone Communications for Lindt Unveils Float during Macy's Thanksgiving Day Parade Studio Day

Multimedia Motivational Presentation

Silver Bell       Cone Communications for ReThink: Why Housing Matters - Challenging Misperceptions of Public Housing
Bronze Bell      

Cone Communications for Green Mountain Coffee® and Kelly Clarkson Team Up to Shine Spotlight on Fair Trade

Merit       Mintz & Hoke for HSB HomeWorks™ - Product Re-Launch Video
 
News Release
Gold Bell       Lois Paul and Partners for Philips Healthcare and Lois Paul and Partners (LPP)
Silver Bell       March Communications for Showcasing Peer 1 as a Leader through the NSA Scandal
Bronze Bell       MSLGROUP for ClickSoftware: The $12,000 Smartphone
Merit       Worcester Polytechnic Institute for WPI Puts NFL Draft Under the Microscope
Merit       MassHousing for MassHousing News Release
Merit       Massachusetts Port Authority for Logan Parking in Critical Demand
 
Online or Print Magazine/Newsletter
Silver Bell      

360 Public Relations for Adora® Calcium "Women's Circle of Health" E-Newsletter

Bronze Bell       CTP for Golf East Lothian in Golf Digest
Merit       University of Massachusetts Lowell for UMass Lowell Magazine for Alumni and Friends
Merit       360 Public Relations for Safety 1st Newsletter Redesign
 
Organizational Identity Campaign
Silver Bell       Racepoint Global for Goodbye Coupons, Hello Digital Media
Silver Bell       Racepoint Global for Coloring Outside the Lines
Bronze Bell       PAN Communications for PAN Launches Marketing Orchestration for Responsys Ahead of Acquisition by Oracle
Merit       PAN Communications for How Do You Change a 20 Year History in 60 Days?
Merit       Cone Communications for Fueling CSR Thought Leadership Through Strategic Insights
 
Paid/Earned/Owned Campaign
Gold Bell       Mullen for Mullen Bolsters Grain Industry Reputation with Program Focused on Goodness of Grains
Silver Bell       MSLGROUP for March of Dimes: imbornto Campaign
Bronze Bell       SHIFT Communications for Twitter IPO: How a Paid/Earned/Owned Campaign Flew Above the Chirping Crowd
Bronze Bell       SHIFT Communications for Getting in SYNC with a Multi-Faceted Launch
Merit       RDW Group, Inc. for Higgins Armory Museum Closes After 83 Years
Merit       Liberty Mutual Insurance for Liberty Mutual and the Tweet that Inspired an Ad
 
Photo or Graphic with Caption Placement
Gold Bell       SHIFT Communications for A Picture is Worth More Than a Million Impressions
Gold Bell      

Duffy & Shanley for Jumpstart Read for the Record® Campaign with Photo in USA Today

Silver Bell       CTP for LEGOLAND Discovery Center Boston Groundbreaking

 

Print Feature or Commentary Placement: National
Silver Bell       SHIFT Communications for The Prolific Innovator: Mir Imran
Silver Bell       marlo marketing/communications for Farmstead
Bronze Bell       Racepoint Global for We Want to Be in The New York Times…And We Have No News
Bronze Bell       Fidelity Investments for Associated Press Coverage - Five Years Later
Merit       PAN Communications for PAN Promises Gozaik Above the Fold
Merit       MSLGROUP for Take Two Beepers and Call Me in the Morning
Merit       Cone Communications for Earthwinds: Championing Sustainable Product Stewardship at Johnson & Johnson
 
Print Feature or Commentary Placement: Regional Business Publication
Silver Bell       451 Marketing for Unidine's "Fresh Thinking" in Boston Business Journal
Silver Bell       CTP for Breeders' Cup in Los Angeles Business Journal
 
Print Feature or Commentary Placement: Regional/General Interest Publication
Gold Bell       Duffy & Shanley, Inc. for AT&T New England: Boston Herald on AT&T Digital Life
Silver Bell       360 Public Relations for Dorel Leverages Hometown Media for Car Seat Innovation
Bronze Bell       Wanger Associates for Wind Turbines - No
Merit       CTP for 25th Anniversary of The Lynch Foundation
Merit       marlo marketing/communications for Hippocrates Health Institute
 
Print Feature or Commentary Placement: Trade Publication
Gold Bell       360 Public Relations for The Grand Daddy of Fantasy Celebrates 40th Anniversary with Modern Day Entertainment Line-Up
Silver Bell       MSLGROUP for Somebody Call Me a Doctor
Bronze Bell       Racepoint Global for Thermo Fisher's Cell Culture Workflow: Media's Role in Cell Culture Success
Bronze Bell       Racepoint Global for Going Greener: Thermo Fisher's Energy Efficient Laboratory Products
Merit       CTP for Pinehurst Resort in Golfweek
Merit       Cone Communications for Earthwinds: Championing Sustainable Product Stewardship at Johnson & Johnson
 
Product/Service Launch: Business-to-Business
Gold Bell       LEWIS PR for Igniting a Spark at Progress: New Brand, New Product, New Leader
Silver Bell       PAN Communications for PAN Recruits Gozaik into National Spotlight
Bronze Bell       Text100 for Surviving Flu Season with Staples
Bronze Bell       Racepoint Global for Extreme Scores a Big Data Touchdown
Merit       Rainier Communications for Could Google Glass Save Your Life?
Merit       PAN Communications for Big Red Rises Again
 
Product/Service Launch: Consumer Campaign
Gold Bell       PAN Communications for PAN Puts Consumers #IntheLoop
Silver Bell       Porter Novelli for Changing the Face of the Desktop Market
Silver Bell       MSLGROUP for Filip: A Little Device for a Big World
Bronze Bell       PAN Communications for ClearView Audio Launches Clio
Bronze Bell       Mullen for ECCO Walk a Mile in Style
Bronze Bell       360 Public Relations for Tipping the Balance in Balance Bar's Favor
Merit       SHIFT Communications for Joss & Main Goes Hollywood
Merit       Cone Communications for Say "Hello" to Lindt HELLO
Merit       451 Marketing for Bringing Home the Bacon

 

Product/Service Launch: Healthcare Campaign
Gold Bell       MSLGROUP for Quest Launches BRCAvantage
Silver Bell       MSLGROUP for Epocrates Bugs + Drugs: Breaking Superbugs Out of the Hospital
Silver Bell       Harvard Pilgrim Health Care for Now iKnow Campaign
Bronze Bell       Mintz & Hoke for BroadcastMed Product Launch
Merit       SHIFT Communications for Launching an Innovative Model - and a Healthy Investment
Merit       LaVoie Health Science for Strategic Comms: FDA Advisory Committee Meeting Media Relations
 
Product/Service Launch: High-Tech Campaign
Silver Bell       SHIFT Communications for From Stealth to the Front Page - Driving Cylance's Prominence and Revenue
Silver Bell       MSLGROUP for Filip: A Little Device for a Big World
Bronze Bell       InkHouse for Localytics Apple Data Campaign
Merit       Version 2.0 Communications for WiTricity: Unlocking a Wireless Future
Merit       Racepoint Global for Against the Standard: A Fresh Take on Wireless Power
 
Product/Service Publicity: Business-to-Business
Gold Bell       Davies Murphy Group for LiquiGlide & Davies Murphy Group - Slipping Into Mainstream Media
Silver Bell       Porter Novelli for Ambassador to Customer…and Back
Bronze Bell       State Street Corporation for Facing the Future: Blueprint for Growth
Bronze Bell       InkHouse for Swirl: From Consumer App to iBeacon Pioneer
Merit       MSLGROUP for What We've Got Here…Is a Failure to Communicate
 
Product/Service Publicity: Consumer Campaign
Gold Bell       Fidelity Investments for Five Years Later - From Scared to Prepared
Silver Bell       Weber Shandwick for Chicks Dig Bigs: A Call for 800 Men
Silver Bell      

Cone Communications for Green Mountain Coffee® and Kelly Clarkson Team Up to Shine Spotlight on Fair Trade

Bronze Bell      

Cone Communications for Mission: Own the DIY "Cronut® Craze"

Bronze Bell       360 Public Relations for Lathering Up Excitement and Sales for New Alberto VO5 Salon Series
Merit       PAN Communications for PAN Communications Introduces New England Consumers to Hood Greek Frozen Yogurt
Merit       Cone Communications for Lindt Sweetens Up the Holiday Season and Joins the 87th Annual Macy's Thanksgiving Day Parade
 
Product/Service Publicity: Healthcare
Silver Bell       MSLGROUP for Finding the Patient in a Haystack
Silver Bell      

360 Public Relations The Vicks® Moisture Map

Bronze Bell       MSLGROUP for The Breaking Spine: Educating Osteoporosis Patients about Treatments for Spinal Fractures
Bronze Bell       Lois Paul and Partners for Lois Paul and Partners (LPP) and SynapDx Corporation
Merit       SHIFT Communications for National Health IT Week: Spreading the Value of Health IT
Merit       Cone Communications for Breakthrough ALS Campaign
 
Product/Service Publicity: High-Tech Campaign
Gold Bell       SHIFT Communications for From Over-the-Air to Over-the-Top: Putting Mohu on the Cord-Cutting Map
Silver Bell       HB Agency for ProfitBricks Changes the Cloud Conversation
Silver Bell       HB Agency for Harnessing Big Data to Curb Veteran Suicide Epidemic
Bronze Bell       Davies Murphy Group for Repositioning ForeSee as an Analytics Leader, and Helping Prime the Company for Acquisition
Merit       March Communications for CSR: Connecting Wireless Technologies to Potential Customers
Merit       Davies Murphy Group for Veteran Telcom Technology Provider Earns "Top 10 Carrier SDN Vendor" Status in Eight Short Months
Public Affairs Campaign
Gold Bell       Cone Communications for USO's Every Moment Counts Rallies Americans to Create Everyday Moments for Troops and their Families
Silver Bell       Cone Communications for ReThink: Why Housing Matters - Challenging Misperceptions of Public Housing
Bronze Bell       Wanger Associates for a Windy Battle
Bronze Bell       Cronin and Company for Connecticut Tax Amnesty Program
Merit       InkHouse for Preparing Millennials to Lead in Cyberspace
Merit       Cone Communications for Give Childhood Campaign
     
Response to Breaking News
Gold Bell       MSLGROUP for Lancope
Silver Bell       LEWIS PR for Breaking News: Bomgar Secures Coverage in USA Today
Silver Bell       Davies Murphy Group for a Market in Crisis: Turning an Industry Disaster into an Opportunity
Bronze Bell       InkHouse for Plexxi vs. Cisco, a David and Goliath PR Story
Bronze Bell       Cone Communications for Glutino Drives FDA Gluten Free Labeling Conversation
Merit       Tier One Partners for Respectfully Sharing a Perspective in the Aftermath of the Boston Marathon Bombing
Merit       Lois Paul and Partners for Lois Paul and Partners (LPP) and Arbor Networks
Merit       360 Public Relations for Dorel on Forefront of Car Seat Safety
 
Special Event: Series Campaign
Gold Bell       MSLGROUP for DeVry University STEM Ready
Silver Bell       SHIFT Communications for Educating with Awareness: Consumers Are Lovin' It
Bronze Bell       PAN Communications for Influential Fashion Bloggers Dance the Samba in Brazilian (Footwear) Shoes
Bronze Bell       marlo marketing/communications for Anna's Taqueria Celebrity Roller Series
Merit       360 Public Relations for Quinny Yezz Conquers New York City and Beyond with Buzz Worthy Retail Launch
 
Special Event: Single Campaign
Gold Bell       360 Public Relations for Seize the Holidays with Krusteaz! A Virtual Baking Event
Gold Bell       360 Public Relations for Safety 1st Hosts the World's Largest Car Seat Check
Silver Bell       Porter Novelli for The Timberland Workshop
Bronze Bell       MSLGROUP for Breast Cancer Community, Meet BRCAvantage™
Bronze Bell      

Cone Communications for Green Mountain Coffee® and Kelly Clarkson Team Up to Shine Spotlight on Fair Trade

Merit       Text100 for Ringing in the Holidays: IBM Digital Analytics Holiday Benchmark
Merit       PAN Communications for CloudBees - Creating a Big Buzz at JavaOne
Merit       Cronin and Company, LLC for McDonald's #BreakfastRoutines Twitter Party
Merit       Cone Communications for Metrics that Matter, Messages that Motivate: Johnson & Johnson Makes the Case for Sustainability
 
Television News Placement: Local/Regional
Gold Bell       CTP for The Story of Willie McRae at Pinehurst Resort
Silver Bell       451 Marketing for Flying High with Hood Blimp
Bronze Bell       CTP for LEGOLAND Discovery Center for Boston Brick Factor
Merit       HB Agency for swissnex Boston's Solar Power Spotlight - WCVB's "Chronicle"
 
Television News Placement: National
Gold Bell       CTP for The Centennial of the Ouimet's Victory at The Country Club
Silver Bell       InkHouse for Raytheon's Classroom of the Future
Silver Bell       CTP for 25th Anniversary of the Lynch Foundation
Silver Bell       Cone Communications for Lindt GOLD BUNNY Meets Rachel Ray On-Set for Lindt GOLD BUNNY Celebrity Auction Launch
Bronze Bell       MSLGROUP for The Doctors: Engaging Patients with Spinal Fracture Treatment for Osteoporosis Awareness Month
Merit       Cone Communications for USO's Every Moment Counts Launches on Good Morning America
Merit       360 Public Relations for Pro Racing Tech Adapted for Kids
 
Website
Gold Bell       360 Public Relations for Tofu Triumph: 360PR Makes Nasoya.com a Must-Visit
Silver Bell       Mercer for Uncover the Numbers


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