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Whitlam Label Company Partners with FLEXcon to Create Durable Protective Barrier for Industrial Parts
[June 10, 2014]

Whitlam Label Company Partners with FLEXcon to Create Durable Protective Barrier for Industrial Parts

SPENCER, Mass. --(Business Wire)--

FLEXcon, an innovator in adhesive coating and laminating, today announced it is working with Whitlam Label Company to create a durable protective barrier for industrial parts. Together, the companies created an innovative solution to meet the needs of a key parts supplier that requires a film and adhesive combination that is strong enough to withstand the manufacturing process, yet can be easily removed once the protective barrier has served its purpose.

The goal was to create a product that could prevent proprietary solvent chemicals from penetrating into the componet part which would be exposed to strong solvent chemicals and extreme heat (150 degrees Celsius) for an extended period of time during the manufacturing process. Any exposure to the chemicals would damage a magnetic assembly within the component. The challenge was that the protective barrier had to bond strongly enough to prevent any chemical penetration - but then also still be removable. In being truly removable, this means not leaving any adhesive residue on the final assembly.

"We have been a FLEXcon customer for years and are thrilled we were able to work together to successfully develop a custom solution that meets the needs of industrial manufacturers," said Michelle Shaieb, marketing manager at Whitlam Label Company. "This project was exceptional because the solution needed to be extremely durable and yet cleanly removable."

"Whitlam Label Company excels at understanding the difficult industrial end-use environment. With their own in-house labs, they were able to provide on-site testing of products that aided greatly in the overall development of this project," said John Bennett, vice president, FLEXcon. "By understanding the needs of their customers, we were able to work together to come up with a solution that works."

About FLEXcon
FLEXcon is an innovator in adhesive coating, laminating and finishing of durable materials used in graphics applications, electronics and new products. Through a culture of curiosity, flexibility and a drive for excellence, FLEXcon is the trusted partner to a wide range of companies from printers and fabricators to engineers and designers developing products for existing and emerging markets. Headquartered in Spencer, Mass. the company has operations throughout North America and Europe with distribution worldwide. For more information, visit or call 1-508-885-8200.

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