| [May 30, 2014] |
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Top News Organizations Go Head-to-Head Using Innovative Big Data Tools
NEW YORK --(Business Wire)--
News Highlights:
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The Global Editors Network (GEN),
Reuters,
and Cxense
have brought together some of the best digital news pioneers to
develop innovative solutions for their websites to optimize reader
loyalty. The competition, Editors Lab Reuters (News - Alert) Hackdays,
will take place May 30-31 at Reuters Headquarters, 3 Times Square, New
York, NY.
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Seven news organizations have entered teams consisting of a
journalist, a developer and a designer in this two-day competition.
Teams include: BBC, Financial Times (News - Alert), Reuters, McClatchy, Florida Times
Union, Deseret Media and Montclair.
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News teams will be innovating around the theme of "Improving Loyalty"
and creating tools tha meet needs such as: boosting the 'stickiness'
of your website; building a community of frequent users and
encouraging them to stay longer on the site; optimizing loyalty using
Big Data analytics and real-time tools.
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Cxense will open access to their analytics
and content
tools to help participants meet their objectives. The tools are part
of Cxense's Extraordinary Insight Engine (EIE),
which helps publishers gain unique insights into their audience, and
turn those insights into actions to better engage and monetize their
services. Cxense is also conducting a master class for participants to
help them get started using the company's sophisticated data-driven
technology.
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The competition will be judged by: Jeremy Horn, Senior Director for
Data Strategy at Viacom (News - Alert); Anthony De Rosa, Editor-in-Chief of Circa;
Evangeline de Bourgoing, Programme Manager for GEN; Rob Wescott,
Cxense's SVP of Business Development, North America.
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The winning team will compete in the international Editors
Lab Hackdays Final hackathon, held in conjunction with the GEN
Summit 2014 in Barcelona, Spain June 11-13.
About Cxense
Cxense (pronounced see-sense) helps publishers
succeed in a digital world. Using audience data and advanced real-time
analytics, Cxense creates hyper-relevant content recommendations,
targeted advertising and predictive search that help increase digital
revenue for publishers, and provide users with a better experience. By
capitalizing on Big Data to match user preferences and create
unprecedented personalization online, publishers gain more engaged and
loyal readers, higher advertising revenue and increased digital
subscribership. Cxense is headquartered in Oslo, Norway, with offices
around the globe. Customers include AEON Group, Aller Media, Alma Media,
Amedia, Archant, A. H. Belo Corporation, Bonnier, El Comercio, The
Economist, Egmont, Eniro, Globo, Local World, Morris Communications,
MTG, Naspers (News - Alert), Nippon Television, Polaris Media, Rakuten, Grupo RBS,
Ringier, Schibsted, Summit Media, Tamedia, VOYAGE GROUP and Yomiuri.
More information can be found at www.cxense.com.
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