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Global Digital Marketing Market 2014-2018: Increased focus on digital media is one of the major drivers in the market(M2 PressWIRE Via Acquire Media NewsEdge) Dublin - Research and Markets (http://www.researchandmarkets.com/research/tf6gf2/global_digital) has announced the addition of the "Global Digital Marketing Market 2014-2018" report to their offering. The emergence of SaaS-based digital marketing solutions has enabled organizations to increase their efficiency and reduce the cost of deploying valuable IT infrastructure. However, organizations are still analyzing the feasibility and relevance of cloud computing solutions in their IT operations. The SaaS-based model for digital marketing offers a pay-per-use model, along with a one-time set up fee for the software, to maintain, upgrade, and to provide lifetime support. Hence, the Global Digital Marketing market is witnessing a trend where many vendors have begun to offer their solutions through the SaaS-based model to expand their services and enter new markets. In addition, digital marketing solutions are becoming increasingly popular as they enable businesses to securely store, access, and maintain digital records, images, text, and data. This is leading to increased adoption of SaaS-based solutions during the forecast period. According to the report, the growth of the Global Digital Marketing market is driven by several factors. The increased focus on digital media is one of the major drivers in the market. In recent years, organizations have increasingly focused on digital media for marketing because of the high adoption of mobiles, the growing number of broadband connections, and the increased time spent by users on the internet. Key Topics Covered: 01. Executive Summary 02. List of Abbreviations 03. Scope of the Report 04. Market Research Methodology 05. Summary of Figures 06. Introduction 07. Market Landscape 08. Market Segmentation 09. Geographical Segmentation 10. Buying Criteria 11. Market Growth Drivers 12. Drivers and their Impact 13. Market Challenges 14. Impact of Drivers and Challenges 15. Market Trends 16. Trends and their Impact 17. Vendor Landscape 18. Key Vendor Analysis 19. Other Reports in this Series Companies Mentioned: - Adobe Systems - Aplicor LLC - Attensity - Clicky - ComScore Networks - Demandware - Ebay GSI Commerce - Fireclick - Hybirs - IBM - Intershop - Lithium Technologies - LongJump CRM - Microsoft - Netsuite - OpenText - Oracle - Percussion Software - SAP AG - Salesforce.com - Sitecore - StrongMail Systems - SugarCRM - Yahoo Analytics - ZohoCRM For more information visit http://www.researchandmarkets.com/research/tf6gf2/global_digital CONTACT: Research and Markets, Laura Wood, Senior Manager. [email protected] Fax from USA: 646-607-1907 Fax from rest of the world: +353-1-481-1716 Sector: Advertising and Marketing (http://www.researchandmarkets.com/categories.asp?cat_id=25&campaign_id=tf6gf2) . (c) 2014 M2 COMMUNICATIONS |