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Global Smart TV Market Opportunities 2014-2018: LG Electronics, Panasonic Samsung Electronics & Sony Dominate(M2 PressWIRE Via Acquire Media NewsEdge) Dublin - Research and Markets (http://www.researchandmarkets.com/research/d55kl5/global_smart_tv) has announced the addition of the "Global Smart TV Market Opportunities 2014-2018: LG Electronics, Panasonic Samsung Electronics & Sony Dominate " report to their offering. The Global Smart TV market to grow at a CAGR of 21% to 2018 The growing popularity of smart TVs and 3D TVs has encouraged advertising agencies to display their advertisements on smart TVs. With the help of smart TVs, advertisers could grab the attention of viewers by posting attractive advertisements such as multi-screen advertisements and interactive advertisements. Moreover, advertisements on smart TVs will tend to benefit advertisers by increasing their customer bases. Thus, smart TV is emerging as an important medium for advertisers to use to reach out to their target audiences. In recent years, advertisers, broadcasters, content owners, and brands have stepped into the converged advertising space by adopting smart TV and multi-screen advertising strategies. This trend is expected to drive market growth during the forecast period. According to the report, one such driver is the increasing spending on consumer electronic goods by consumers, which will also increase the growth prospects of the market. Moreover, the market is witnessing a high adoption of smart TVs in the emerging markets. Further, the report states that one of the key challenges is the high cost of smart TVs, which acts as a hindrance in its adoption among price-conscious consumers. Hence, the adoption of smart TVs is restricted to the affluent class of consumers, which forms a very small part of the target market. Key vendors dominating this space are: - LG Electronics Inc. - Panasonic Corp. - Samsung Electronics Co. Ltd. - Sony Corp. Key Topics Covered: - Executive Summary - List of Abbreviations - Scope of the Report - Market Research Methodology - Introduction - Market Landscape - Geographical Segmentation - Buying Criteria - Market Growth Drivers - Drivers and their Impact - Market Challenges - Impact of Drivers and Challenges - Market Trends - Trends and their Impact - Vendor Landscape - Key Vendor Analysis - Other Prominent Vendors For more information visit http://www.researchandmarkets.com/research/d55kl5/global_smart_tv CONTACT: Research and Markets, Laura Wood, Senior Manager. [email protected] Fax from USA: 646-607-1907 Fax from rest of the world: +353-1-481-1716 Sector: Media and Entertainment (http://www.researchandmarkets.com/categories.asp?cat_id=15&campaign_id=d55kl5) . (c) 2014 M2 COMMUNICATIONS |