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Brand Fever's On Branding Fuses Behavioral Psychology With Brand Strategy(PR Web Via Acquire Media NewsEdge) (PRWEB) April 24, 2014 Neale Martin, CEO of Sublime Marketing and author of "Habit: The 95% of Behavior Marketers Ignore," is featured on Part I and II of On Branding's latest episodes, available on OnBranding.com, iTunes, and Stitcher. Martin, who holds a Ph.D. from Georgia Tech, consults with top technology brands like Samsung, Cisco, AT&T, and Texas Instruments. His role spans from strategic consulting and team training, to translation of technology into marketable business value. Martin is also well known for his popular TEDxPeachtree talk, "Why TED Talks Don't Change Your Life Much." Both On Branding episodes offer a deep-dive into the science and psychology of behavioral marketing, as well as action items for marketers to seize in order to disrupt buying habits, reinforce purchasing patterns, and build long-term brand trust. "Brands have a golden window of time during a move, a marriage, or the birth of a new baby, for instance, to appeal to new consumers for the rest of their purchasing lives," Martin explains during the Part I episode of On Branding. "I want people who work with brands to really think through brand strategy from the perspective of the consumer's needs. Consumers are inundated with ads each day, but brands harness the power to routinize buying patterns in order to quell overwhelm and win business based on targeted queues, contexts, and reinforcements -- in other words, habitual behavior." On Branding host and producer Amanda Serfozo says that Martin's fusion of branding and behavioral psychology lend itself well to its audience of top-tier CMO's and creative strategists. "Dr. Martin's wealth of knowledge is rooted in the ability to see branding as an extension of our buying lives," she says. "These two episodes offer fascinating, research-backed insight into what makes us "tick", and how marketers can leverage important moments in our life as an opportunity to give consumers more of what they're looking for." The episode is available on Brand Fever's show page, as well as to download through iTunes and Vimeo. Read the full story at http://www.prweb.com/releases/2014/04/prweb11794782.htm (c) 2014 PRWEB.COM Newswire |