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GO Veggie! Appoints Whitney Velasco-Aznar as VP of Marketing [Manufacturing Close - Up]
[April 18, 2014]

GO Veggie! Appoints Whitney Velasco-Aznar as VP of Marketing [Manufacturing Close - Up]


(Manufacturing Close - Up Via Acquire Media NewsEdge) GO Veggie!, formerly Galaxy Nutritional Foods, has named Whitney Velasco-Aznar to its newly created role of Vice President of Marketing.

According to a release, a global marketer, Velasco-Aznar brings more than 20 years of experience ranging from blue-chip multinationals General Mills, Nestle, Mars and Hormel Foods to startup Beyond Meat.

"Whitney comes to us with a strong consumer packaged goods background and a proven track record of results. Her experiences range from building a brand and running a business to leading teams, developing people and creating innovation," said Rick Antonelli, Chief Executive Officer of GO Veggie! "She's an inspirational, approachable and collaborative leader with strong strategic and marketing skills, but most importantly she is a great cultural fit. We're excited to have such a wonderful talent on board!" Most recently, the company noted, Velasco-Aznar served as the Vice President of Marketing for Beyond Meat, a plant-based meat alternative company based in El Segundo, California. There, she helped expand retail distribution and launch new products like Beef- Free Crumbles from the refrigerated into the frozen case.



Previously she was Vice President of Marketing for Hormel Foods in Austin, Minnesota and spent more than 12 years in various global marketing roles at General Mills and Nestle.

In this newly created position, Velasco-Aznar will direct all marketing and communications and report into GO Veggie!'s CEO, Antonelli.


More information: www.goveggiefoods.com ((Comments on this story may be sent to [email protected])) (c) 2014 ProQuest Information and Learning Company; All Rights Reserved.

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