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Pandora Brings its Discovery Den to Latin Music's Hottest WeekOAKLAND, Calif. --(Business Wire)-- Pandora (News - Alert) (NYSE:P), the leading internet radio service, today announced that the company is bringing its Discovery Den event to Miami for the hottest week in Latin music. The program is branded Pandora Discovery Den Noche de Música Latina and will be produced in partnership with State Farm, P&G's Orgullosa and Sprint (News - Alert). It will open on April 21st from 8pm to 11pm, and there will be performances by J Balvin, Alexis y Fido, Leslie Grace, and Karlos Rosé. "We're thrilled to bring our Discovery Den Noche de Música Latina to Miami and celebrate Latin Music," said Tommy Page, Pandora's head of music partnerships. "By bringing together outstanding artists and world-class brands, we're confident our listeners will love this Pandora Discovery Den. It will be an outstanding addition to the festivities in Miami." Pandora's latest Discovery Den is a natural fit given its focus on multi-cultural music and listeners. One in four Hispanics in the U.S. listen to Pandora, and that number continues to grow. Leveraging its proprietary analysis of music preferences, Pandora extended invites via email to many of these listeners in the Miami area. Pandora identified local listeners as fans of the participating artists and similar artists, through stations they created. Pandora Discovery Den Noche de Música Latina attendees will also enjoy unique activations from sponsors:
Admission to the Pandora Discovery Den Noche de Música Latina Discovery is free with an advance RSVP via http://boxoffice.stubhub.com/event/PandoraNocheDeMusica. ABOUT PANDORA Pandora (NYSE:P) gives people music and comedy they love anytime, anywhere, through connected devices. Personalized stations launch instantly with the input of a single "seed" - a favorite artist, song or genre. The Music Genome Project®, a deeply detailed hand-built musical taxonomy, powers the personalization of Pandora® internet radio by using musicological "DNA" and constant listener feedback to craft personalized stations from a growing collection of hundreds of thousands of recordings. Tens of millions of people turn on Pandora every month to hear music they love. www.pandora.com
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