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Continental establishes Global Commercial Vehicle Tire Marketing(ENP Newswire Via Acquire Media NewsEdge) ENP Newswire - 17 April 2014 Release date- 16042014 - Hannover, The international tire manufacturer and automotive supplier Continental has announced the creation of a global marketing department for its commercial vehicle tires business. Michael Neuheisel (41) was appointed as Director Global Marketing. In his new role, he reports directly to the Head of the Commercial Vehicle Tires Business Unit, Dr. Andreas Esser. Neuheisel will coordinate the marketing activities of the different regions and segments within the business unit. With this new marketing structure, Continental will further strengthen its strategic focus on the truck and bus fleet business. Neuheisel joined Continental in 2001 and has since held various management positions in project management, innovation management, as well as product and technology portfolio management. Most recently, he was Director of the Technology Center at the Continental location in Puchov, Slovakia. (c) 2014 Electronic News Publishing - |