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Students in marketing competition success [Hull Daily Mail (England)](Hull Daily Mail (England) Via Acquire Media NewsEdge) MARKETING: Students have competed against each other to produce a winning advertising campaign for a Hull business school to give them experience in advertising. Hull University Business School students were part of a competition to develop a multimedia campaign for next year's summer schools to highlight the benefits of taking part in international study and attract potential participants. Dr Wen-Ling Liu, programme leader for MSC advertising and marketing, said: "All teams have worked hard to create their campaigns. "From the initial research to identify target audiences to brand positioning, creative advertising and social media campaigns, the teams have produced great work. "They have risen to the challenge, acting just like professional agency teams and this will really help them when they start applying for jobs or working in marketing roles." (c) 2014 ProQuest Information and Learning Company; All Rights Reserved. [ Back To TMCnet.com's Homepage ] |