TMCnet News
Research and Markets: North America Digital Camera Market 2014-2018 with Canon, Nikon, Panasonic, Samsung & Sony DominatingDUBLIN --(Business Wire)-- Research and Markets (http://www.researchandmarkets.com/research/hmsbwv/digital_camera) has announced the addition of the "North America Digital Camera Market 2014-2018 with Canon, Nikon, Panasonic, Samsung & Sony Dominating" report to their offering. The Digital Camera market in North America will grow at a CAGR of 7.93 percent over the period 2013-2018. One of the major drivers in this market is the increasing demand for MILCs. The increase in demand for MILCs is mainly attributed to their improved features and lightweight nature. Moreover, these cameras are gaining popularity among female end-users because they are available in different colors. Vendors are also promoting their products through women-centric advertisements. The Digital Camera market in North America is witnessing an increase in demand for personalized digital cameras. Vendors are increasinly introducing personalized digital cameras in the market such as advanced waterproof and rugged digital cameras in different colors. Moreover, vendors are targeting female customers with their mirrorless cameras. This trend of targeting consumers with personalized products is also helping the vendors to better understand customer needs as well as design and introduce products accordingly to increase their market share. Further, the report states that the increasing popularity of smartphones is a major challenge that market vendors face as it has a negative impact on the sales of digital cameras in the US. Moreover, these smartphones are equipped with high-quality cameras, posing a threat to the sales of DSLR cameras. Key Vendors Other Prominent Vendors
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