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Myspace Ramps Up with New National Sales Team [Health & Beauty Close - Up](Health & Beauty Close - Up Via Acquire Media NewsEdge) Myspace has announced the formation of a new sales team focused on selling integrated brand packages to advertisers seeking to connect with young consumers through music. The unit, led by industry veteran D. Scott Karnedy, will be bolstered by newly hired sales executives Jamie Rush, David Goldstein and Hugh Jamieson, the Company noted in a release. Myspace said that under Karnedy's direction, the team will work closely with brand partners to build custom programs that integrate Myspace's various available channels, including native advertising, content partnerships, video, events, live streams and targeted email. "Reaching young consumers is one thing; connecting with them is another. To do this effectively, the approach must be authentic," said D. Scott Karnedy, senior vice president of global sales, Myspace. "Smart marketers are transitioning beyond media buys and sponsorships to more holistic programs that are both true to the brand and relevant to the audience. That's what our team will focus on building for our partners." Additionally, from experiential activations to content, Myspace's brand packages will leverage the platform's heritage in music while harnessing the power of collective experience and discovery. In its first year post-launch, Myspace partnered with a handful of brands across categories to test various types and levels of integrations, including a mix of content marketing, events and live streams as part of Bud Light's Music First initiative, native advertising and events with Nissan's Make Moves campaign and a branded content series with Levis' Make Your Mark. Myspace intends to scale its partnerships by creating this specialized team dedicated wholly on tailoring programs based on each brand's specific marketing goals. About the new national advertising sales team: Karnedy Joins Myspace as Senior Vice President of Global Sales. Located in the New York offices of Myspace, Karnedy oversees creation of innovative marketing solutions across all platforms as well as the development of teams on a global level. Joining Myspace from SnagFilms, where he served as chief revenue officer, Karnedy has proven new media sales organization leadership. Karnedy served as chief sales officer and EVP of Premier Retail Networks, senior vice president of Sales and Marketing Solutions for XM Satellite Radio, senior vice president of National Sales for CBS Radio, vice president - director of sales for Clear Channel, and vice president of sales for AOL. For a decade, Karnedy oversaw national sales for Boston-based Knight Quality Stations as vice president. Rush Named Myspace Vice President of Sales. New Yorker Rush steps into his new role as vice president of sales for Myspace, bringing 20+ years of experience in digital, out-of-home, placed-based TV, broadcast radio and sports sponsorship sales. Rush joins Myspace from IZON Media/PRN, where he was SVP sales and managing director. Rush was also VP national sales for Spectaulars at Van Wagner, EVP and director of sales for Sherwood Outdoor and SVP and general manager for Sporting News Radio. Rush also worked for CBS Radio as WFAN national sales manager, with Evergreen Media as WLUP AM/FM national sales manager in Chicago, and as a national sales account executive for Interep. Vice President Goldstein Brings Substantial Network, Film, Celebrity Experience to Myspace. Based in Los Angeles, Goldstein joins Myspace as vice president from Outcast Media, where he oversaw a national team and successfully drove revenue for Outcast Fitness Network with entertainment, CPG, auto, apparel, financial and travel brands. Prior to Outcast, Goldstein served as senior vice president of sales for Brite Media/DigiCast Networks, was vice president of sales for Brand Connections, senior vice president of sales with Premier Retail Networks (PRN), and deeply involved with start-up activities for Channel M. Goldstein created celebrity and athlete- driven events for Fortune 500 companies, as well as providing strategic marketing, sale, and promotional services to independent film productions as president of Shoebox Entertainment. As senior vice president, Motion Picture Group for Walt Disney Pictures and TV, Goldstein created and executed strategic growth plans for studio departments, built strategic alliances, secured partners and worked closely with filmmakers and TV executives to develop, negotiate and close deals for the studio. -Jamieson Moves to Myspace Sales Director. Jamieson steps into his new role as sales director from ongoing work with Myspace's parent company Specific Media. Prior to Specific Media, Jamieson served as account director for Conde Nast Digital, focusing on Epicurious.com, Gourmet.com, Bonappetit.com and Self.com. Jamieson was VP, advertising and sponsorship sales for ON Networks, a service featuring digital, short form and episodic video distributed over the web, through on-demand platforms and mobile. As advertising director for Blender, Jamieson led the charge for the "best music magazine that ever was;" he also held account director positions with Maxim, Rolling Stone and GQ. Jamieson also held senior positions overseas as director of advertising for GQ South Africa, national sales manager for House & Garden South Africa and advertising director for AdVantage Magazine - South Africa. Myspace is a place where people come to connect, discover, and share. ((Comments on this story may be sent to [email protected])) (c) 2014 ProQuest Information and Learning Company; All Rights Reserved. |