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SAP Expands Efforts in Retail [Customer Inter@ction Solutions](Customer Inter@ction Solutions Via Acquire Media NewsEdge) Retailers typically rely on one solution to deal with their wholesale partners, something else to manage back office functions such as inventory, and add yet another layer to deliver a customer mobile apps. But it doesn't have to be that way, says Mark Ledbetter, global vice president of retail strategy at SAP Retail, which is working with some big name retailers to put together these pieces into an integrated solution. Adidas, Luxottica, Tommy Hilfiger, and SAP are working together bring a new fashion solution to the marketplace that will better enable fashion brands to manufacture their products and sell them to retailers and consumers using one single, vertical solution. "With this development, we plan to help our fashion customers become truly vertical," said Lori Mitchell-Keller, global head, Industry Business Unit Retail, SAP. "As a result of this planned collaboration, we aim to bring the processes for vertical fashion wholesale, manufacturing and retail into one system using the power of our proven, Big Data-enabled business suite on SAP HANA." The company already recently announced SAP Shopper Experience, a retail mobile app that retailers can offer to consumers, giving them the ability to create collaborative shopping lists, redeem offers specific to a particular store, and manage their loyalty accounts. The latest version of the SAP Retail Store Ops Associate mobile app, meanwhile, allows store associates to execute core merchandising, inventory and customer service functions directly from the shop floor. (c) 2014 Technology Marketing Corporation |