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Pawtucket Red Sox and Verizon Form Marketing Partnership [Professional Services Close - Up](Professional Services Close - Up Via Acquire Media NewsEdge) The Pawtucket Red Sox and Verizon have announced a marketing partnership that features the opening of a Verizon Fan Center here at McCoy Stadium. In a release, the Company noted that the center is located inside the stadium behind home plate on the second level. It will include sofas, a mobile-phone charging station and four big screen TVs wired with FiOS TV service. The center will be the new PawSox digital hub allowing PawSox fans Verizon FiOS Internet Wi-Fi access to interact and engage with other PawSox fans, and others. Other features of the new center will be live broadcasts of both PawSox and Red Sox games and a continuous feed of the PawSox Social Media Network. PawSox fans will be able to buy tickets to upcoming games. Fans also will be able to pick up in- game contest prizes and giveaways. Verizon representatives will be on hand before, during, and after games to demonstrate FiOS TV and FiOS Internet services. "We are excited to unveil the new Verizon Fan Center at McCoy Stadium, which is sure to be a must-see destination each game for our fans," said Lou Schwechheimer, vice president and general manager of the Pawtucket Red Sox. Allison Cole, Verizon president of consumer and mass business markets in New England, said: "We are thrilled to be joining the PawSox team. The PawSox and Verizon are both focused on providing outstanding value and entertainment to our Rhode Island fans. We hope to improve upon an already great ball park experience." The marketing partnership also includes in-stadium signage and contest sponsorships during all 72 PawSox home games. The Pawtucket Red Sox are the Triple A Affiliate of the Boston Red Sox. ((Comments on this story may be sent to [email protected])) (c) 2014 ProQuest Information and Learning Company; All Rights Reserved. |