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Singapore : SingTel Group and Samsung to accelerate mobile data growth in emerging markets [TendersInfo (India)](TendersInfo (India) Via Acquire Media NewsEdge) The SingTel Group and Samsung today unveiled a suite of joint initiatives designed to bring a seamless and richer mobile data experience for customers. To be progressively launched by entities in the SingTel Group SingTel in Singapore, Optus in Australia, AIS in Thailand, Airtel in India and Africa, Globe Telecom in the Philippines and Telkomsel in Indonesia these initiatives cut across many areas such as marketing, content and technology. This collaboration will help differentiate the entities services and improve their competitiveness. Mr Paul O Sullivan, CEO Group Consumer, SingTel said, Our partnership with Samsung demonstrates SingTel Group s ability to leverage its combined scale and deliver exclusive offerings to our over half a billion customers across the region. Mr DJ Lee, President and Head of Global Sales and Marketing of Mobile Communications Business, Samsung Electronics said, This unique partnership with SingTel Group is important for us to reach a broader audience across the markets we operate in. Samsung, together with SingTel Group, a visionary group of operators, aims to bring better and a more complete set of products and services to our consumers. Mr Moon Soo Kim, President and CEO of Samsung Asia added, As mobile usage grows in the region, Samsung will continue to work hand-in-hand with partners like SingTel to bring more innovative technology and services to consumers in the market. Initiatives under this partnership include a retail collaboration programme, direct carrier billing, regional mobile app development challenge and direct access to selected apps. The retail collaboration programme simplifies the customer retail experience by providing a one-stop shop for their smartphone needs at selected stores of Samsung and the SingTel Group s regional mobile associates. Typically, customers in these markets have to acquire the mobile device and the mobile plan separately from the phone distributor and mobile operators. This special arrangement will further cement the Group s associates brand presence with mid- and high-end customers of Samsung. This initiative is now available to customers of Globe Telecom (Philippines) and will be progressively made available to customers of Airtel (India) and Telkomsel (Indonesia). SingTel (Singapore) is the first in South East Asia to offer direct carrier billing for Samsung Apps allowing its postpaid customers to buy apps and content from Samsung Apps without a credit card. This initiative will be progressively rolled out to AIS (Thailand), Globe Telecom (Philippines) and Telkomsel (Indonesia), customers. Customers of these companies can soon buy apps and content from Samsung Apps by simply charging the purchase amount to their phone bills or deducting it from their prepaid account balances. (c) 2014 Euclid Infotech Pvt. Ltd. Provided by Syndigate.info, an Albawaba.com company |