[April 08, 2014]

Smaato CEO Ragnar Kruse Appointed to Application Developers Alliance European Board

Smaato, the leading global mobile Real-Time Bidding (RTB) ad exchange (SMX) and Supply Side Platform (SSP), today announced that its chief executive officer & co-founder, Ragnar Kruse, has been nominated a board member of the Application Developer Alliance European Board, an industry association dedicated to meeting the unique needs of developers as creators, innovators, and entrepreneurs. This nomination resonates with Smaato's (News - Alert) dedication to support app developers and mobile website publishers in their global monetization strategy.

The Application Developers Alliance announced its very first European Board and Operations on April 3, 2014. The goal of this initiative is to better serve the app industry in the region and provide local support to app developers.

"I am very proud to be part of the new board. To successfully monetize app inventory, developers have to operate globally," said Kruse. "With the Alliance's leadership and Smaato's expertise as the leading global mobile RTB ad exchange platform, we can help app developers to create a successful monetization strategy ona global scale."

The Alliance will bring a European focus to its workshops, research papers, and working groups and will better serve its membership, which includes dozens of companies and nearly 8,000 developers working in Europe. Alliance membership overall includes more than 30,000 individual developers and more than 170 companies.

For additional information on the board, please visit: http://appdevelopersalliance.org/about/Europe

About The Application Developers Alliance

The Application Developers Alliance is an industry association dedicated to meeting the unique needs of application developers as creators, innovators, and entrepreneurs. Alliance members include more than 30,000 individual developers and more than 170 companies in the apps ecosystem.

About Smaato

Smaato is the leading global mobile RTB ad exchange (SMX) helping mobile app developers and publishers increase ad revenues worldwide. As an industry pioneer and leader, Smaato operates the leading mobile RTB ad exchange and Supply Side Platform across 76,000+ mobile app developers and mobile publishers. On the demand side, Smaato globally connects 100+ ad networks and 140+ DSPs.

Smaato is an initial member of the OpenRTB Mobile subcommittee and an active member of the Mobile Marketing Association, Mobile Entertainment Forum (MEF (News - Alert)), Singapore Infocomm Industry (SITF), Singapore IT Federation and the German Digital Media Association BVDW. Smaato received a Top 100 Private Company Award by AlwaysOn Media (2013, 2012, 2011, 2009 & 2007), is one of the AlwaysOn Global 250 winners in the Mobile category (2013, 2012 & 2011) and was named a "company to watch in 2010? by Financial Analyst Company GP Bullhound.

Smaato's global headquarters are in San Francisco, California. The privately held company was founded in 2005 by an experienced international management team. Smaato's European office is in Hamburg, Germany and the APAC office is in Singapore.

Learn more at www.smaato.com, and follow us on Twitter (News - Alert) @Smaato and on Facebook.com/Smaato.

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