|[April 07, 2014]
EA Makes History as Bruce Lee Steps Into the Octagon for the First Time With EA SPORTS UFC Launching June 17
REDWOOD CITY, Calif. --(Business Wire)--
Electronic Arts Inc. (NASDAQ: EA) and the Ultimate Fighting Championship
(UFC®) announced today that Bruce Lee, "The Father of Mixed
Martial Arts", will make his historic first step into the Octagon (News - Alert)®
in EA SPORTS™ UFC, launching June 17, 2014. Fans can pre-order
today to get instant day-one access to Bruce, or they can complete the
game's career mode at Pro difficulty to unlock him. Players can fight
with the legend across four different weight classes and test his legacy
against the best of the best in the UFC. To see Bruce Lee realized in
game, watch the EA
SPORTS UFC Gameplay Series: Bruce Lee Reveal, the first cinematic
trailer from EA SPORTS UFC that was released today. For more
information on the Bruce Lee pre-order offer, please visit http://o.ea.com/20562.
Bruce Lee in EA SPORTS UFC launching June 17, 2014 (Photo: Business Wire)
"I am so excited about this opportunity to bring my father back to
videogames!" said Shannon Lee, Bruce Lee's daughter, CEO of Bruce Lee,
LLC and Chairperson of the Bruce Lee Foundation. "I'm thrilled that fans
can now interact with him in a new way. The EA SPORTS UFC
development team has been incredible to work with, and they've done a
great job capturing the look and feel of my father. I think people will
love getting a chance to fulfill a fight fantasy by playing Bruce Lee in
the new UFC game."
"There's no debate, Bruce Lee is the father of mixed martial arts," said
Dana White, UFC President. "He believed not one style of fighting was
the best and that you had to have a little piece of everything to be a
complete fighter. He was proven right when the first UFC event took
place in 1993."
"It has always been part of our vision to have Bruce Lee, the most
iconic martial artist of all time, in the first ever EA SPORTS UFC,"
said Brian Hayes, Creative Director, EA. "The team is very excited and
tremendously honored to have the privilege of bringing Bruce Lee to life
in our game. We've been working closely with the Bruce Lee team to
ensure we represent the legend with as much visual and gameplay fidelity
Powered by EA SPORTS IGNITE technology, EA SPORTS UFC is built
from the ground up exclusively for Gen 4 platforms, EA SPORTS UFC
captures the human athleticism, physiology and emotion of the athlete
like nothing before it. Step into the Octagon® and Feel
the Fight with every strike, takedown and submission.
To download assets, please visit the EA press site at http://info.ea.com.
Visit the EA
SPORTS UFC website for more details.
EA SPORTS UFC is in development at EA Canada in Vancouver and
will be available for Xbox One and PlayStation®4
consoles. The game has not yet been rated the ESRB and PEGI; visit www.esrb.org
for more information. Become a fan of EA SPORTS UFC on Facebook (News - Alert)
and follow us on Twitter (News - Alert) via http://www.twitter.com/easportsufc.
EA SPORTS is one of the leading sports entertainment brands in the
world, with top-selling videogame franchises, award-winning interactive
technology, fan programs and cross-platform digital experiences. EA
SPORTS creates connected experiences that ignite the emotion of sports
through industry-leading sports videogames, including Madden NFL
football, EA SPORTS FIFA, NHL® hockey, NBA LIVE basketball, NCAA®
Football, PGA TOUR® golf, SSX™ and EA SPORTS UFC. For more information
about EA SPORTS, including news, video, blogs, forums and game apps,
please visit www.easports.com.
*Conditions apply. Visit http://o.ea.com/20562
About the Ultimate Fighting Championship®
Owned and operated by Zuffa, LLC, the Ultimate Fighting Championship (UFC®)
is the premier mixed martial arts (MMA) organization and largest
pay-per-view event provider in the world. Headquartered in Las Vegas
with offices in London, Toronto, Beijing, Singapore and Sao Paulo, UFC
produces more than 40 live events annually that consistently sell out
some of the most prestigious arenas around the globe. UFC programming is
broadcast in over 145 countries to 800+ million TV households worldwide
in 28 different languages. The UFC has a multi-year broadcast agreement
with FOX in the U.S., which annually includes four live events broadcast
on the FOX network, as well as The
Ultimate Fighter® reality television show and
thousands of hours of programming on FOX Sports 1 and FOX Sports 2. In
2014, UFC launched UFC
FIGHT PASS™, a digital subscription service with exclusive live
events, thousands of fights on-demand and original content. The UFC
organization also licenses over 100 UFC
GYM® locations, and owns UFC.TV®
(offering live event broadcasts and video on-demand around the world), UFC
FIT™ (an in-home fitness and nutrition program), UFC
Magazine, and has a videogame franchise with EA
Fight Club®, UFC
Fan Expo®, Octagon™
branded apparel, best-selling DVDs and Blu-rays and Topps Trading Cards.
For more information, visit www.UFC.com
and follow UFC at www.Facebook.com/UFC
and on Twitter and Instagram: @UFC.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services
for Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 300 million registered players in over 200
In fiscal year 2013, EA posted GAAP net revenue of $3.8 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality blockbuster brands such
as The Sims™, Madden NFL, EA SPORTS™ FIFA, Need for Speed™, Battlefield™
and Mass Effect™. More information about EA is available at www.ea.com/news.
EA SPORTS, The Sims, SSX, Need for Speed, Mass Effect and Battlefield
are trademarks of Electronic Arts Inc. and its subsidiaries. Ultimate
Fighting Championship®, UFC®, The Octagon™ and the eight-sided
competition mat and cage design are registered trademarks, trademarks,
trade dress or service marks owned exclusively by Zuffa, LLC and
affiliated entities in the United States and other jurisdictions. All
other marks referenced herein may be the property of Zuffa, LLC or other
respective owners. John Madden, NFL, NCAA, NHL, NBA, PGA TOUR and FIFA
are the property of their respective owners and used with permission.
"PlayStation" is a registered trademark of Sony Computer Entertainment
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140407005601/en/
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