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United States : KLOUT scores as it gets acquired for $200m by LITHIUM [TendersInfo (India)](TendersInfo (India) Via Acquire Media NewsEdge) Klout, the company behind the scoring system, is being bought by Lithium Technologies for a hefty sum. The companies declared the puchase last week, and, while conditions were not declared, Fortune suggests the contract is worth $200 million. Lithium describes Klout as "the pioneer in using big data to measure online expertise." It assigns a score to all its members based on a number of factors that determine their "social influence," including their reach, level of interactivity, and quality of content. It also has a Klout for Enterprise platform to connect brands with these "influencers." The company's clients includeSpotify , Skype, and Sephora, but the concept is just as applicable to telecom service providers that want to enhance their reputation through client experience management. That's what Amdocs was pitching back in October, showing off a proof-of-concept of its Proactive Care data analytics combined with social media insights. Keeping track of a person's online presence is a way to reduce customer care costs, improve the customer experience, and spread goodwill for the brand. Of course, the opposite can also happen, which is why it's essential to understand how to properly make digital part of the entire customer view. Either way, the acquisition is proof there's more to social media than cat videos and food pics. Klout is giving service providers 200 million reasons they should pay attention. (c) 2014 Euclid Infotech Pvt. Ltd. Provided by Syndigate.info, an Albawaba.com company [ Back To TMCnet.com's Homepage ] |