[April 01, 2014]

Honest Tea Partners with National Park Foundation for Earth Month & Online #ParkYourThirst Campaign

Honest Tea, the nation's top-selling organic bottled tea company, is celebrating Earth Month this April by teaming up with the National Park Foundation, the official charity of America's national parks. The month-long online #ParkYourThirst sweepstakes encourages people to share their enthusiasm for being active in the great outdoors. Committed to supporting the National Park Foundation's mission, Honest Tea is donating $25,000 to help connect all Americans to their 401 national parks, protect this nation's treasured places, and inspire the next generation of park stewards.

"Earth Month is the perfect time to encourage people to take advantage of being outdoors and enjoy the trails and parks in their areas," says Honest Tea's co-founder and TeaEO Seth Goldman. "We think the National Park Foundation's work in the areas of conservation & preservation, education, and community engagement really parallels our belief in health, wellness, and sustainability."

"From diverse wildlife and iconic landscapes to vibrant culture and rich history, our National Park System has something for everyone," says Neil Mulholland, President and CEO of the National Park Foundation. "We are excited to partner with Honest Tea to invite people everywhere to get out and enjoy our national parks, and then share their experiences with us online."

From April 1-30, Honest Tea and the National Park Foundation are asking people to demonstrate hw they are staying active outdoors. People can share a 'selfie' on Facebook (News - Alert), Instagram or Twitter using the hashtag #ParkYourThirst and including "@HonestTea" in the message. Photo submissions will be automatically entered in the sweepstakes for a chance to win one of 10 prizes of a month's supply of Honest Tea and an annual pass to the national parks. To help spread the message about supporting our national parks, Honest Tea and the National Park Foundation will host a Twitter (News - Alert) Party on April 10^th with special guests to explore why people visit parks today and how we can ensure our parks are here for generations to come.

Find more information about the program at www.honesttea.com/parks and the National Park Foundation at www.nationalparks.org. Join the national park community by visiting www.facebook.com/nationalpark and www.twitter.com/goparks.

ABOUT HONEST^® TEA

Honest Tea seeks to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998 in Bethesda, MD, Honest Tea is the nation's top-selling organic bottled tea company specializing in beverages that are Just a Tad Sweet®. Honest Tea's product lines include: ready-to-drink bottled teas, Honest® Ade and Honest® Kids organic thirst quenchers, Honest® Freshly Brewed iced tea and new Honest® Fizz naturally sweetened zero calorie sodas. All tea, juice drinks and kids varieties are USDA Organic and all tea varieties are Fair Trade Certified™. In addition to being recognized by the United States Healthful Food Council for helping change the food landscape by providing options that are healthier for both the body and the planet, Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence and a Montgomery County, MD Certified Green Business. Honest Tea has won Men's Health "Best Bottled Tea" for six years and has been included in Women's Health magazine's "125 Best Packaged Foods for Women" three years in a row. Honest Tea is an independent operating unit of The Coca-Cola Company. For more information: www.honesttea.com.

ABOUT THE NATIONAL PARK FOUNDATION

The National Park Foundation is the official charity of America's national parks and nonprofit partner to the National Park Service. Chartered by Congress in 1967, the National Park Foundation raises private funds to help PROTECT more than 84 million acres of national parks through critical conservation and preservation efforts, CONNECT all Americans with their incomparable natural landscapes, vibrant culture and rich history, and INSPIRE the next generation of park stewards. Find out more and become a part of the national park community at www.nationalparks.org.

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