[March 31, 2014]

Research and Markets: Global Customer Relationship Management Software Market 2012-2016: On-Demand Marketing Automation Sub-Segment Expected to Reach Around US$900 Million in Revenue By 2016

Research and Markets (http://www.researchandmarkets.com/research/dc6zv8/global_customer) has announced the addition of the "Global Customer Relationship Management Software Market 2012-2016" report to their offering.

The analysts forecast the Global Customer Relationship Management (CRM) Software market to grow at a CAGR of 9.09 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increased demand of CRM software from SMEs. The market has also been witnessing increased adoption across on-demand CRM Software sub-segments. However, increased integration of new tools and workflow into existing CRM Software could posea challenge to the growth of this market.

The key vendors dominating this market space include Oracle Corp., SAP AG, Salesforce.com Inc., and Microsoft Corp.

The other vendors mentioned in the report are Adobe (News - Alert) Systems Inc., Amdocs Ltd., Aplicor LLC, Cegedim SA, CDC Software Corp., IBM Corp., Infor Global Solutions, LongJump CRM, NetSuite Inc., Sage Software Inc., SAS (News - Alert) Institute Inc., SugarCRM Inc., and ZohoCRM Inc.

Commenting on the report, an analyst from the Enterprise Computing team said: The Sales Automation sub-segment is the major revenue contributor to the On-demand CRM Software segment. The advantages of quick deployment and simplicity of configuration for sales administrators make it an attractive substitute for on-premise solutions. The Sales Automation sub-segment will remain one of the largest contributors to the On-demand CRM Software segment during the period of 2012-2016, representing over 40 percent of on-demand software revenue in the CRM Software market. Furthermore, the On-demand Marketing Automation sub-segment is expected to reach around US$900 million in revenue by 2016, growing at a CAGR of 24 percent during the period 2012-2016.

For more information visit http://www.researchandmarkets.com/research/dc6zv8/global_customer.

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