TMCnet - World's Largest Communications and Technology Community



2014 Recruitment Advertising Outlook: The Long Gray Line
[March 31, 2014]

2014 Recruitment Advertising Outlook: The Long Gray Line

(M2 PressWIRE Via Acquire Media NewsEdge) Dublin - Research and Markets ( has announced the addition of the "2014 Recruitment Advertising Outlook: The Long Gray Line" report to their offering.

This 44-page report is our annual outlook on one of the largest and most important - and often overlooked - online advertising categories. Last year employers spent $16 billion on advertising and marketing to find candidates for open jobs. The overwhelming majority of it went to online media, making Recruitment, at $19 billion, the largest single online advertising category.

It also ranks just ahead of real estate as the ad category where businesses earmark the highest percent of their ad budgets for online media (78%). The report offers 75 charts and graphics detailing trends in the underpinnings of the Recruitment space, job openings and the number of candidates applying. It also dissects the various advertising and marketing expenditures across newspapers, magazines, broadcast media, outdoor and online, and further analyzes the growing amount of spending earmarked for digital services.

There are three appendices: Appendix A offers analyses and data on how job openings are determined .

Appendix B delivers detailed charts on 2013 Recruitment spending.

Appendix C lists 22 individual job categories (Construction Retail, Transportation & Warehousing, Communications, Utilities, etc.) that show the number of business locations, number of employees, number of job openings by category (executive, managerial, sales, etc.), and marketing expenditures for each.

A 30-minute recorded webinar (held April 1, 2014) with the report's author is offered to subscribers and single-copy report purchasers.

Key Topics Covered: Executive Summary CHAPTER 1: The Long Gray Line CHAPTER 2: Recruitment Spending in 2014 CHAPTER 3: The (Likely) Future APPENDIX A: The Job Openings Metric APPENDIX B: 2013 Recruitment Spending Estimates APPENDIX C: 22 Employer Categories COMPANY PROFILE For more information visit About Research and Markets Research and Markets is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

CONTACT: Research and Markets, Laura Wood, Senior Manager. Fax from USA: 646-607-1907 Fax from rest of the world: +353-1-481-1716 Sector: Advertising and Marketing ( .


[ Back To's Homepage ]

Technology Marketing Corporation

35 Nutmeg Drive Suite 340, Trumbull, Connecticut 06611 USA
Ph: 800-243-6002, 203-852-6800
Fx: 203-866-3326

General comments:
Comments about this site:


© 2017 Technology Marketing Corporation. All rights reserved | Privacy Policy