|[March 27, 2014]
Lithium Technologies Acquires Klout
SAN FRANCISCO --(Business Wire)--
Technologies today announced that it has acquired Klout, a pioneer
in using big data to measure online expertise. Lithium is the recognized
leader in engaging on social networks and building online customer
communities for the world's best brands. Together, the companies reach
more than 500 million consumers across 10,000 specific interest areas,
and 300+ branded communities. The combination of Lithium and Klout
establishes one of the biggest data footprints of consumer attitudes,
preferences, and activities on digital channels.
Joe Fernandez, Lithium SVP & GM of Klout (Photo: Business Wire)
The social web is dramatically changing the way consumers and brands
interact. While transparent information is readily available online, it
is increasingly difficult to know which content and people to trust. It
is confusing for consumers to know who has the right expertise to
deliver credible, relevant recommendations. It is equally challenging
for brands, who are unsure how and with whom to prioritize engagement,
to improve their reputations and grow revenue.
"With Klout, Lithium fully delivers on its vision of building a trusted
online connection between consumers and the brands they care about,"
said Rob Tarkoff (News - Alert), Lithium President and CEO. "Trust is the currency
online. For consumers, a trusted expert provides greater confidence in
making purchases and getting advice. For brands, building a trusted
reputation allows them to better find and keep customers."
Lithium's platform now solves these challenges for both consumers and
brands. Like the most compelling models on the web-such as LinkedIn,
Yelp, and eBay (News - Alert)-the company brings together both trusted people and
trusted content. Lithium now has created an exchange of shared value and
a more complete measure of reputation.
For brands, this means they can:
Build a more complete profile of their customers and their needs.
Establish clear feedback on how consumers value brands, products and
Engage consumers more effectively and enlist their participation in
growing the brand and the business.
Leverage experts for opinions and trusted content.
For consumers, this means they can:
Discover which people and brands to trust.
Enjoy a better, differentiated experience from brands they value.
Receve rewards and recognition from brands for their loyalty and
"Joining Lithium is a proud moment for Klout," said Joe Fernandez, Klout
CEO. "Lithium shares our passion for empowering every person to measure
and maximize their impact online. Together, we can provide a
comprehensive measure of trust and expertise for both consumers and
brands in our digital age. Lithium is ultimately bringing greater
transparency to every aspect of the online relationship."
Fernandez will join Lithium's executive team, reporting directly to
Tarkoff, and will continue to run the Klout operation as its General
Manager and a Senior Vice President at Lithium.
Chi-Hua Chien from Kleiner Perkins Caufield & Byers will join the
Lithium board of directors. Chi-Hua serves on the board of directors or
co-led the firm's investments at Klout, Path, Level, Chegg (CHGG),
Spotify, and Twitter (News - Alert) (TWTR), among others.
"I am thrilled to welcome Chi-Hua to our board. His experience in
consumer technology is an ideal complement to our current team and a
perfect fit for our new mission around building better customer
relationships through online reputation and trust," Tarkoff concluded.
No other board changes are part of this acquisition. Lithium did not
disclose deal terms or any financial details. Catapult Advisors served
as exclusive financial advisor to Lithium on the transaction.
Customer & Analyst Quotes
"With 100,000 customers and experts already using Crowdsupport, we
have an active and passionate customer community," said Gerd Schenkel,
Executive Director of Telstra (News - Alert) Digital. "Lithium's new online
reputation system will help us grow our community, allow more of our
customers to help each other, and offer differentiated service for
customers as they engage with us and help establish our digital
"Customer profiles are the next big battleground in delivering a
continuum of customer experiences in a digital world," said Ray
Wang, Principal Analyst & Founder of Constellation Research. "It's
about knowing who is valuable, trusted, and credible. The combination
of profiles with an engagement platform will provide a powerful
combination for customers."
Klout will maintain its consumer offering and continue to deliver Klout
Perks to the market. In addition, Lithium will deliver an expanded
product portfolio built around advocacy, loyalty, and enhanced profiles.
The company will share this future product roadmap and go to market
details at LiNC 2014.
To learn more about that conference or to register to attend, visit http://www.lithium.com/conference/linc2014/.
For more details, please download the virtual
About Lithium Technologies
Lithium software helps
the world's best brands build trusted relationships with customers.
Lithium helps more than 300 iconic brands-including AT&T, Best Buy,
Indosat (News - Alert), Sephora, Skype and Telstra-respond on social networks and build
trusted content on a community they own. The 100% SaaS-based Lithium
Social Customer Experience™ platform enables brands to build and engage
vibrant customer communities to drive sales, reduce service costs,
accelerate innovation and grow brand advocacy. For more information,
or connect with us on Twitter, Facebook and
our own community.
Lithium is privately held with corporate headquarters in San Francisco
and offices across Europe, Asia and Australia.
The Lithium® logo is a registered Service Mark of Lithium Technologies.
All trademarks and product names are the property of their respective
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140327005471/en/
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